UPDATE: GOOGLE HAS QUIETLY DITCHED PAGE RANK IN FAVOR OF BEHAVIORAL TARGETING—-http://www.webpronews.com/topnews/2009/10/15/google-ditches-pagerank-in-webmaster-tools 10-18-2009
When this post first appeared in January, there was a lot of doubt that Google would abandon Page Rank. Most bloggers and webmasters wanted to know how then, would Google give relevancy and importance to a site if Page Rank was ditched? Well, along came the power of Facebook and Twitter causing Google to rethink how they were running the search business. Now the search business is ran by Twitter. When Michael Jackson died this summer, Twitter had it first, Google followed. Its been this way all year, breaking news being broke on social networks and not search engines….Read below what I reported early this year…
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Page Rank is not going to mean much this year. That’s straight from the SES Summit held recently in Chicago. Google man in the know, Matt Cutts talked about it extensively, stating that Search Marketing is making a complete migration to behavioral targeting.
See Matt Cutts Video Here:
Behavioral targeting allows search engines to predict accurately what users are searching for based upon past search behavior. Facebook is modeled after this method, and in case you haven’t used the social network, it’s quite successful with behavioral targeting.
Being able to synchronize user search habits opens the door for search predictions, ones that will be highly targeted.
Focusing on marketing transparency instead of obsolete ‘push-sale-push-sale’ tactics, will mean the difference between making money online and not making money online. Page Rank is not important any more. It’s being replaced with behavioral targeting, and that algorithm is as unique as our DNA.
Is Page Rank dead? Bloggers have been predicting the demise of Page Rank since 2003, It may not have bitten the dust totally, but it definitely won’t mean as much as it once did. Paying attention to your analytics and interpreting your traffic, will go much farther.
Ms. Ileane Speaks
Paid Scribe
#1 by Anonymous on January 2, 2009 - 6:15 pm
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Interesting. Now I don’t look at my low pagerank anymore
I rather behave well on the web. I’m joking a bit but I know what you meant in your writing. Thanks for the info.
Barnabas Nagy
http://barnabasnagy.net
#2 by teasastips on January 2, 2009 - 8:16 pm
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its all about relationships now Barnabas. Thx for commenting.
#3 by Bruce on January 22, 2009 - 9:04 pm
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I never understood what the obsession with PR was. I never really worried about it at all and I always have managed to bring in traffic to my sites.
#4 by Teasas Tips on January 24, 2009 - 1:44 pm
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PR, like anything else with a number makes people competitive. Thanks for dropping by Bruce.
#5 by nichive on October 18, 2009 - 1:22 pm
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well, some still offers me with some amount of money for placing their links on my PR-ed pages..
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#6 by Teasastips on October 18, 2009 - 1:34 pm
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@nichive: And that is a good thing. However, the relevancy of your site will now be judged based upon who you network with, i.e. social network with like Facebook, Twitter, etc.
#7 by Hesham on October 18, 2009 - 3:46 pm
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I hope so, but advertisers will not change their minds that easy my friend!
Hesham´s last blog ..Twitter Links from Friday to Friday – Zebida Fridays
#8 by Teasastips on October 18, 2009 - 5:53 pm
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@Hesham: I agree, advertisers will make the slow transition to change. However, I believe Facebook and Twitter have already established what proper behavioral targeting brings. Understanding who your target audience is just as important as page rank. Page Rank is impersonal, whereas behavioral targeting puts a face on the intended target of an advertising message. Thanks for commenting Hesham, don’t be a stranger and come back soon!
#9 by dimaks on October 18, 2009 - 10:40 pm
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Now for the past days or so, since i re-established my blogging mode again, i have been eyeing that someday G will put back my PR. But this made me pause for a while and it seems my anticipations have cooled down. Time to deal with the real targets
Thanks for this post!
dimaks´s last blog ..Free Pumpkin Carving Designs
#10 by Teasastips on October 18, 2009 - 11:48 pm
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no Problem dimaks. I wrote it in January, and when I read that Google was “quietly” doing away with Page Rank in favor of social networking style behavior, that made sense to me. Now I’m not so stressed about losing Page Rank since moving my blogs over to Wordpress and changing domain names.
#11 by designsdelight on October 19, 2009 - 9:51 am
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hi,
Is it really dead? or it merely a headline grabber? Until I see people change their behaviour?
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#12 by Teasastips on October 19, 2009 - 11:27 am
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Watch the video of Matt Cutts of Google talking about it first in January of this year, and you will know it isn’t a headline grabber. Or better yet, when is the last time you had a page rank update? I noticed when my page rank wasn’t going up or down, something was going on. Read the article on Web Pro News and watch the interview Matt Cutts of Google gave.
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#13 by Avi Singh on October 19, 2009 - 11:40 am
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Yes, you are right.
We shouldn’t concentrate on pagerank now because it is useless.
Avi Singh´s last blog ..Is Pagerank the most important part to view Website Popularity?
#14 by Teasastips on October 19, 2009 - 1:35 pm
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I agree Avi. I think Page Rank was something that could be manipulated too freely and was by black hat SEO tactics. Google just decided to get rid of it all together and cut the manipulation out. Thanks for showing up and commenting!
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#15 by Gail @ GrowMap on December 25, 2009 - 5:31 pm
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Personalized search is a great way for Google to favor Corporate Brands over small businesses which is exactly what their CEO has been quoted as saying is their intent.
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