Find the Best Keywords for Your Business and Drive More Traffic to Your Website!
Keyword research changes from day to day. Depending on what you read and where you read it will determine what advice you get. Today I’m telling you that if you take your keyword analysis to the next level, to the deepest of drill downs you will find ultra-targeted buyers. Buyers you will not find in surface keyword analysis.
Psychologically speaking buyers have different phases or stages in which they engage during the sales process. Bidding on popular searched for terms will probably generate “middling results” says Blaine Mathieu, at Lyris. Lyris spent well into six figures and did not receive great ROI. However, once Lyris began focusing on keyword behavior targeting, extreme revenues as well as leads started showing up.
Keyword optimization is now a process requiring well thought out behavioral steps. The successful marketer now needs to understand the buying process, the thoughts that go through the minds of buyers. No need to take a psychology course, however, you will need to understand how your customers are searching. The only psychology you will need to grasp is human nature and how people begin the searches that lead them to resolving the issues they are searching for.
You see, your customers create their own self-qualifying tool. They leave Hansel and Gretel like cookie crumbs, which are keyword behavior clues, giving indication if they are getting ready to buy or if they are just researching or comparison shopping.
Don’t dismiss your searchers if they are just kicking tires and comparison shopping, that’s fine. Because if you have a great landing page that addresses these keyword search behaviors, shoppers will probably bookmark your page. Before you know it, you could be on the short list of their comparison shopping, which is a very good place to be. In order to capture the attention of your shopper in their keyword targeted funnel, you need to have a landing page that addresses each stage of that search keyword campaign.
Keyword behavior is just one part of the search targeting process. Of course you must also do the legwork to get the buyer to your landing page in the first place.
Writing different ads for your buyer’s frame of mind will certainly drive traffic that way. You want to make sure you personalize the ad just enough so that landing page for that keyword responds to the current behavioral phase the buyer is in.
Once you learn what keyword phase your buyers are in, you can dedicate your time to watching sales come in instead of scratching your head trying to make more money.
Ms. Ileane Speaks
Paid Scribe
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