Can Effective SEO Be Affordable?

Search engine optimization or SEO is the number one way to drive targeted traffic to your website. Social media marketing is right up there, however, if you don’t know basic SEO, then your social media marketing efforts will go unnoticed.  Maximizing the benefits of a well optimized website will bring  major earnings for you. However, I personally know of people who have spent thousands of dollars just to get their site optimized.  It is truly a skill you must learn in order to drive targeted traffic to your website.

Honestly, you can essentially get information on low cost SEO anywhere online. But only a few will  really show you how to work out an affordable search engine optimization project.  And those few that really inform you are a part of this post.

1. Link exchanges

Everyone loves link exchanges.  But, as I have said before, be careful who you exchange links with.  Irrelevant link exchanges can penalize your website and you won’t get the desired effect, which is to increase your credibility and Page Rank in Google.  Basically, hanging out in the wrong ‘website neighborhood’ can be costly.

Yet, link exchanges are very affordable.  Sometimes the best SEO results are through link exchanges or linking to and from other web sites. Many times other bloggers will find me on Blog Catalog and offer to exchange links with mine. This is the easiest and most effective way of building up an effective army of link exchanges. The benefit and value of relevant link exchanging is well worth the time spent to optimize your website.

2. Write or acquire keyword rich articles

If you love writing (like I do), then you will appreciate the value of this tip.  Writing keyword-rich blog posts is a guaranteed way to make your blog highly searchable by the spiders and bots of the search engines.  The trick is learning how to write keyword rich articles without overdoing it.  Always write for the reader and not the Google bots and spiders.  Remember, people read your information and eventually will share it, however, no one will read or share your information if it reads and sounds like garbage.  Another method you can use if you don’t like writing is to utilize article directories like Ezine Articles or Articles Base Camp.  You are allowed to reprint these articles as long as you keep the author’s resource box intact.  They are usually free and only take moments to post.   

Find the Best Keywords for Your Business and Drive More Traffic to Your Website!

3. Catchy Domain Name

Think of your domain name like a radio or TV commercial, something that people will remember when they hear it.  Try to keep it two to three words at max.  Don’t go for more than three.  Anything more than three words might cause people to forget the name and thus confuse you with another site or worse, your competitor!  Something I did in choosing this domain name, was I used the Google Keyword Tool to help me filter out keywords to generate a domain.  Choose a good host like BlueHost who offer domains for life at a price of $10 per year.  Remember keep it short and sweet, and easy to remember.

4. Organize your site navigation

Make it easy to move through your site, think of it like navigating through the high seas.  If you are on a cruise ship, the captain will appreciate smooth waters as you will too.  NO one wants to experience choppy sailing and navigation.  Make it easy to find things.  Place search buttons and boxes on your site so readers can find articles and posts on the topics you write about.  If you can, as an extra bonus, place a SiteMap on your blog.  SiteMaps encourage SEO as well because it makes the Google spiders and bots find you easily.  Take a look at mine here…..SiteMap.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

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