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Email and Social Media = More Profits

“Email – I can’t imagine my life without it – is probably going away,” Sheryl Sandberg (Facebook’s COO) boldly claimed at the Nielsen’s Consumer 360 conference earlier this summer.

I beg to differ.

Email is stronger than ever – particularly when used hand-in-hand with social networks like Facebook and Twitter.

In a recent survey, of email marketers, we found that:

33% reported integrating social media and email marketing has increased their subscriber base.
30% reported after integrating social media and email marketing they saw an increase in friends/fans/followers.

With email and social working hand-in-hand, how could email possibly go away?

The Allegation

Just as the Wall Street Journal made the claim that 2009 was “the end of the email era,” Sandberg spoke for Facebook, suggesting that the use of social media will bring about the demise of email.

Email is still alive, thriving and only helping social media become an even more powerful tool than it already is.

The Nielsen Company, the same organization that held the conference that brought about the controversial claim, agrees. The results of their 2009 study of email and social media use indicate that “social media use makes people consume email more, not less…particularly for the highest social media users.”

“If you want to know what people like us will do tomorrow, you look at what teenagers are doing today,” Sandberg touted.

So let’s take a look at what they are doing today. In a 2009 survey of people 18-24, the Participatory Marketing Network and Pace University found that the majority of those surveyed would rather abandon social networks long before they stopped using email.

Generation Y spends a large amount of time on social sites. Their average time spent on social networks each month is 33 hours, making them high social media users.

When they were asked which activity they would least like to give up for one week, only 9% said social networks, as compared to 26% for email.

When it comes down to it, people are people. Whether you are growing your email list or looking for people to “like” your brand on Facebook, any and all eyeballs on your service are welcome.

You have to remember that social networks rely on email in the most basic sense. Facebook requires an email address to log on, and their emails notify you of updates, friend requests and comments.

Rather than deny the importance of email, Facebook should embrace it! The two make a rather powerful pair – both play a significant role in that relationship.

They have the potential to increase awareness of the other and encourage users to participate with both mediums and they cultivate and nurture true brand advocates.

If you use social media and email together, or have ideas of your own for using Facebook or other social media sites along with email to create the biggest buzz, please share them below!

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Week’s Best YOUTUBE VIDEOS: Pam Perry , Shelley Allen

PR Coach Pam Perry is a social media expert. I’ve been following Pam for a year now, and have learned so much from her. Take a look at her video from March 2010, See http://www.pamperryonlinepr.com

And from Shelley Allen Online, check out Twitter & Facebook status updates, silly or not? http://www.ShellyAllenOnline.com

http://www.HomeAndSmallBusinessWorld.com

I will be the first to admit…

Some status updates are really silly…

But for me personally….

I use an app for my iPhone called Foursquare…

And it’s given my some great “special offers’

Since using it!

Check it out here: http://www.Foursquare.com

And connect with me here: http://foursquare.com/user/shelly_allen

The Key to Charisma by Brian Tracy

There is a close association between personal charisma and success in life. Probably 85 percent of your success and happiness will come from your relationships and interactions with others. The more positively others respond to you, the easier it will be for you to get the things you want.

The Law of Attraction
In essence, when we discuss charisma, we are talking about the law of attraction. This law has been stated in many different ways down through the centuries, but it basically says that you inevitably attract into your life the people and circumstances that harmonize with your dominant thoughts.

You Are A Living Magnet
In a sense, you are a living magnet, and you are constantly radiating thought waves, like a radio station radiates sound waves, that are picked up by other people. Your thoughts, intensified by your emotions, as radio waves are intensified by electric impulses, go out from you and are picked up by anyone who is tuned in to a similar wavelength. You then attract into your life people, ideas, opportunities, resources, circumstances and anything else that is consistent with your dominant frame of mind.

The law of attraction also explains how you can build up your levels of charisma so that you can have a greater and more positive impact on the people whose cooperation, support and affection you desire.

Perception is Everything
The critical thing to remember about charisma is that it is largely based on perception. It is based on what people think about you. It is not so much reality as it is what people perceive you to be. For example, one person can create charisma in another person by speaking in glowing terms about that person to a third party. If you believe that you are about to meet an outstanding and important person, that person will tend to have charisma for you.

Mother Teresa of Calcutta
One of the most charismatic people in the world was Mother Teresa of Calcutta. In a physical sense, she was a quiet, elderly, frail woman in poor health, and she wore a modest nun’s habit. She might have been ignored by a person passing her on the street, were it not for the tremendous charisma she developed and for the fact that her appearance was so well-known to so many people as a result.

How Would You Feel?
If someone told you that he was going to introduce you to a brilliant, self-made millionaire who was very quiet and unassuming about his success, you would almost naturally imbue that person with charisma, and in his presence, you would not act the same as you would if you had been told nothing at all. Charisma begins largely in the mind of the beholder.

Lasting charisma depends more upon the person you really are than upon just the things you do.

Continually look for ways to improve other’s perceptions of you so that you can be more influential with them. Be a living magnet.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, be clear about the messages you are sending and the perceptions you are creating in others. Are these perceptions consistent with the impressions you want to make?

Second, see yourself and imagine yourself every day as an important powerful and charming person. Treat others as you would if you were already strong, famous and influential.

Fake it until you make it!

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• Charisma In Leadership (slideshare.net)
• Self Improvement: Practicing The Law Of Attraction (selfimprovementbase.com)
• 3 Secret Law of Attraction Techniques to Help You Succeed (selfimprovementbase.com)

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