facebook demographics

Your Facebook Fan Page And Why It Matters

I was skeptical at first, not really understanding the power of a properly designed Facebook Fan Page. Basically, I thought, it’s just a glorified Facebook Profile Page. Not so.

Facebook has a deep level of engagement with its over 400 million users. These people are passionate about Facebook and talk about being “addicted” to Facebook often. They are also intelligent, and will play games and participate in thought provoking conversations. So how do you get their attention?

With a Facebook Fan Page!

After using Fan Pages for only a few months, I’ve learned that the more information you give them, the more interactive you make them, you will be rewarded 3 different ways:

1. Google has added Facebook Fan Pages into its Real Time Search updates.
2. Added visibility for your business
3. More money for your marketing efforts

The video below talks about how I stumbled into Facebook Fan Pages and discovered over 40,000 new signups!

Before you create your Facebook Fan Page, you will want to keep some things in mind, like—

Decide What Type of Content You’ll Be Posting
Decide on the Consistency of Your Posts
Decide What Type of Content You’ll Be Posting
Define What a Post Should Look Like
Decide how Will You Approach Fan Comments
Prepare For Negative or Promotional Posts

Take a business minded approach to the creation of the Fan Pages before you do them.  It will pay off for you later.

Here’s a tutorial on boosting your Facebook Fan Pages’ visibility here, thank me later!
Take a look at a few of the Facebook Fan Pages I’ve created:

1. Wine Lovers
2. All Quizzes
3. Scripture Glimpses

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Invading Virtual Personal Space on Facebook

Facebook is a social networking website where you meet old friends, make new friends, play games, and engage in meaningful conversations.  Facebook is also a great place to locate old classmates, co-workers (past and present) and ex-girlfriends and boyfriends.

Imagine Facebook as a virtual coffee shop – like Starbucks where everyone there has something in common with one another.  People ‘meetup’ on Facebook to exchange business ideas and practices, announce events, join groups and talk about hot topics.  When you join a group, you will make new friends, especially if a friend of yours already belongs to that group.  You are accepted by online inheritance.  Its easy to spend hours upon hours on Facebook without realizing how long you’ve been online.

You can easily communicate with friends in another city, state or part of the world and feel as if you are right there with them!  Facebook helps to bridge geographical gaps between people.

When you  communicate on Facebook, keep in mind that the audience is receptive, yet sensitive to their ‘Virtual Personal Space’ (VPS).  Virtual Personal Space is that imaginary-online experience that is very real and resembles the real life ’3-feet rule.’  Don’t invade the VPS, or you will lose friends.

You can violate the VPS by posting offensive updates to some people.  Some people don’t like to be inundated with party invites.  They will delete you quickly, many times they will warn you first.  A Facebook friend of mine deleted me because once I sent her an update, and others started commenting on the update, the Facebook friend was unaware that the Facebook messaging system automatically sends all successive comments to all who were initially tagged or who had commented on the message prior.  The friend deleted me and that was that.  Sometimes people just don’t need to be friends.

Tagging people is also an issue of VPS violation.  Some overzealous party promoters will tag you in photos promoting their parties, and you are not even in the photo.  It happens all the time, as this is looked at as a form of spam by some.  To remove the ‘tag’ simply follow the link in the photo, find your name and locate the words “remove tag.”

Once you remove your name, you will no longer be on this spam type of email blast.

Right now, I’m participating in a conversation with a couple of ladies who are super creative.  One of them is a painter, and her work is phenomenal.  I enjoy speaking with people who lead exciting lives.  Facebook helps me meet them.

Well, gotta run, we’re chatting about the World Series now, and my Yankees are looking real good.

Facebook Is Growing Up

Facebook is changing. It’s very true it’s a growing social network. Marketers have caught on to that growth and many are scrambling looking for ways to monetize a portion of its 220 million users. Here’s a tip, there is one demographic that has grown more than any other on Facebook and continues at phenomenal leaps. You’d never guess which one it is.

According to the latest Facebook demographics statistics, the 35-54 age group has accelerated to a 276.4% growth over the past six months. But, it gets better. That demo is doubling every two months.

Here is some more astonishing news. The 55+ age demographic on Facebook is also seeing some awesome growth rates. That age group is clocking in with a 194.3% growth in presence on the social networking site.

These aren’t just numbers, ladies and gentlemen. Marketers know that these figures tell a story. A story that reveals where target markets are. So, Facebook represents an ‘older’ niche audience. An audience that is moderate to advanced internet savvy. I would say this audience is not going to respond well to ringtone offers.

The 21+ demo is still very well represented on Facebook. If your niche involves marketing alcohol related products on Facebook, the latest figures report there are 27,912,480 users 21+, and 66.3% of them represent all users. There are so many 21+ on Facebook, that its being predicted by experts that this demo will reach critical mass by the end of the first quarter.

Oh, and so you know, alcohol marketers are doing pretty well in this recessionary economy, so don’t laugh.

Another nice thing about this report is that it reveals local demo statistics for Facebook users and breaks that down by age and gender. Take for instance Facebook users in Miami, Florida are the fastest growing metropolitan area in the United States at a 88.5% growth rate. Atlanta is the slowest, coming in at 6.4%–sounds like a marketing opportunity to me.

Women outnumber men on Facebook 55.7% to 42.2%. Six months ago, the college demographic (18-24) held a 53.8% share of the Facebook crowd. Now, that number shrunk to 40.8%. The assumption could be made that the college crowd doesn’t want to hang out with their parents (35-54)–the burgeoning new demo.

For a more detailed version of the Facebook demographic statistics, visit

http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/

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