Archive for category search engines

Twitter Profile Page Rank For Real?

Dec 15

Posted by Teasastips in SEO, search engines, social networking, twitter, twitter power, twitter tools | 26 Comments

I just discovered that my profile page on Twitter has a page rank all of its own. Independently of the Twitter home page which is a page rank 9, my profile page has a page rank of 4. Not bad. And because I didn’t want to think I had a quirk or bug in my Firefox addon, I checked some of my other followers as well. You can Check Your Twitter PageRank using http://prchecker.info

And to my surprise, they too had a page rank. One of my followers who had over 70,000 people following him, had a page rank of 7 while another follower who had over 15,000 people was only ranked a 3. That got me to thinking and wondering how does Google decide on Twitter profile page rank? It certainly has nothing to do with the amount of followers one has. No, the number of followers had nothing to do with how Google scored a Twitter profile. Instead I looked a little deeper and found an article written by the Marketing Professor 6 months ago. Here is a direct quote taken from that page:

”

What is Google Looking For?

What they are looking at specifically on social profile pages like Twitter is up for debate, but if history has taught us anything it likely falls along the lines of:

Credible inbound links from sources with credible inbound links
Quality thematic content in their Twitter stream (jumping from dog training to affiliate marketing, to dieting in your twitter stream may get different results than sticking to one theme or topic of discussion… key phrases).
Outbound links to credible sources.

It wouldn’t surprise me if they are also looking at social measures (retweets, locations, and @ replies).”

The lesson here is relevancy in your tweets. If you do not display any consistency and relevancy in your tweets, then your page rank on Twitter could suffer. Remember, Twitter is a social networking site, designed to get people to interact and engage in conversations. If you’re not doing that, not only are you missing out on the fun, but your status with Google and Twitter is diminishing.

Follow me on Twitter: @teasastips

Twitter Profile Page Rank For Real?

Tags: google pagerank, Search Engine Marketing Strategy, SEO, social marketing strategy

DIRTY SLEAZY SEO TRICKS TO GET TRAFFIC

Nov 29

Posted by Teasastips in SEO, keyword research, keywords, make money fast, search engine optimization, search engines | 21 Comments

DIRTY SLEAZY SEO TRICKS

Online, one of the most significant keys to success is getting traffic. The more visitors you have, the better your sales and profits. By now you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy tips to get website traffic fast!

Tip #1 Make sure you’re actually tagging your keywords.

Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.

There are a number of tag types including,

* Title tags. Title tags are quite possibly the most important place to situate your keywords. Here’s what they look like – <title>Primary keyword phrase here. </title>

Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.

* Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance and look like this – <h1>Primary and/or Secondary keywords here</h1>

The “1” designates this header as the most important header on the page.

* Meta Tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.

* Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.

Tip #2 Add content to your site daily

Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index – without it there’s nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide daily, optimized content and your traffic will soar.

Tip #3 Procure valuable and relevant incoming links

The more websites which link to your webpages the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.

There are different types of links.

- A direct link looks like a basic website address, for example, www.yourwebsite.com

- A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.

- If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a “deep link.”

You can encourage linking to your website by:

* Adding content to your site.

* Submitting to article directories.

* Publishing press releases.

* Blogging and participating in social networking forums, chat rooms and social networking sites.

Tip #4 Be Social!

Now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Facebook and Twitter can be powerful tools for generating links and traffic to your site – create a profile and then post comments, links to your site and ideas which generate conversation.

Get involved – many chat rooms and forums are industry specific, find those which cater to your industry, and begin participating. Speak to and connect with a highly targeted audience.

Tip #5 Advertise for more exposure and traffic

Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you’ve honed your PPC ads the return on investment can be phenomenal in terms of traffic and purchases.

For maximum results, create a traffic and SEO strategy. Outline your plan and your goals and then take the necessary action. Take advantage of these five traffic and search engine tips to boost your business.

Tags: how to get web traffic, keyword research, keywords, niche, search engine tips, SEO, social networking

Check Keyword Optimization For Search Engine Efficiency

Nov 17

Posted by Teasastips in SEO, keyword analysis, keyword research, keyword tools, keywords, search engine optimization, search engines | 2 Comments

When I first began my blog, I did keyword research (or at least that’s what I thought it was.) I used the Google Adwords Keyword Tool and was so excited from the amount of keywords my initial search returned. Instantly I thought, I will have keyword blog post ideas forever! However, as I would soon find out, my initial keyword optimization research was only the beginning. The answer to correctly doing SEO was just starting.

For this blog, I searched “make money online” and discovered that term was searched 1,000,000 times in Google last month. The keywords column shows the specific keyword that was searched. If you enter “make money online”, the Keywords tool will bring back the 118 keywords containing the word “make money online” that were searched for last month.

The next column is the ‘Advertiser Competition’ column. This column shows the number of advertisers bidding on each keyword relative to all keywords across Google. The shaded bar is a general guide to help you determine how competitive ad placement is for a particular keyword. Generally, you can take that number times 3, in order to estimate the number of times that keyword has been searched within Google for the previous month.

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The big mistake I made and a lot of other webmasters make is to assume that by optimizing this keyword, your site will wind up in the top of the Google search pages. That is incorrect, never take the most searched for terms and try to make a niche, blog post, or website around it. Instead, create a niche out of a niche in order to attract more visitors. When you use the highly searched for keywords, you will no doubt get outranked by your competition who are bidding high dollars for those keywords. However, this can actually work in your favor, just a little. If you have a blog, and you write an article based upon the high ranked keywords, your post may ’show’ some of those Adsense ads on your blog, and your limited traffic, might click on one of those ads. Keep in mind, this is all hypothetical, that your visitors ‘might’ click on an ad that ‘might’ show up in your Adsense ads.

Let’s not deal with theory. Let’s look at facts.

It’s always best to start off on the keywords with less competition. Get some traffic with those keywords, and THEN you can focus on the larger keywords.

Take a look at keyword phrases like: “make money online right” which was only searched for 590 times globally last month. Global Monthly Search Volume is the
column which shows the approximate average monthly number of search queries matching each keyword result. This statistic applies to searches performed on Google and the Search Network over a recent 12-month period. It includes traffic in all countries and languages and is specific to your selection from the Match Type drop-down menu. However, this is a good phrase to target as a headline topic. Whenever you write, your headline has to attract people AND the search engines.

A little trick I learned to do is to play with the arrangement of the keyword phrases that are suggested by the Google Keyword Tool. For instance, the title of this blog post is a direct result of playing around with the keyword tool. While writing this post, I discovered that there were only 671,000 websites that had these exact words in its title or somewhere in the body of its content. But, NONE had this exact title. That’s good news for me, once I post this article, I will check to see if my theory holds true that I will gain lots of traffic from people searching for keyword optimization building search engine efficiency.

Also, take a look at your competition, others in your niche that are ranking high in the search engines. Discover what keywords they are using and optimize your posts and your site using variations of those words. Check this by viewing the page source and copying one or two of those keywords into the Google keyword tool. I know I’ve mentioned the Google keyword tool a lot, but there are other free ones out there as well, such as Wordtracker, WebCEO and Trellian. These all have free trial periods, then you may want to upgrade if you like them. Usually I use WebCEO and Google, they work very well for my needs right now as they will you as well.

Find the Best Keywords for Your Business and Drive More Traffic to Your Website!

Tags: keyword optimization, keyword optimization tips, SEO

How To Use Twitter Lists

Oct 30

Posted by Teasastips in SEO, search engines, social media, social media marketing, social networking | 4 Comments

Twitter lists is a feature where I can segment my friends into categories. For instance if I have private tweets (updates) I want only a select few friends to read, then you would be put on that list. However, if I wanted to include you in tweets about entertainment news only, then I would place you in that list. It really cuts down on the amount of clutter you get on Twitter.

You can look at Twitter Lists as a way to organize your stream of tweets.

Because I am a visual person, let me give you my take on it all. Twitter Lists is my file cabinet for tweets, giving me the option of placing entertainment type tweets in one folder with the people who follow them. For instance, if I tweet about the new Michael Jackson movie, “This Is It” and I know I have a hundred followers who only retweet and reply to those types of tweets, then this list would be titled “@teasastips/entertainment-news.” By the way, if you want to join that list and receive only tweets about entertainment news, then just click on the link above to get on that list.

If you are a party promoter, then you may want to create a list for all your party events. Not only will the list serve as a bullhorn for your parties, it will also enable other followers to find you by doing a Twitter Search. And with the inclusion of Bing Search and other search engines getting on the Twitter bandwagon, your party just might wind up at the top of the search lists. See, the name of the internet traffic game is still how ‘popular’ you are, which of course translates into traffic. If you get the traffic, then you get the followers, which means you get the customers (the money.)

Here is a screen shot of my Twitter List invite. You will know if you have been invited because when you go to your account you will see the following message:

Then I have a list for new blog posts, whenever I update my blog, if you are on that list, you will be the first to get it. Twitter Lists will soon eliminate the need for Google Reader and RSS Feeds. You can now use these new list links to your email signature, forum signature and even on Facebook.

Here are my Twitter Lists. Interested? Join just by clicking the links.

http://twitter.com/teasastips/new-blog-posts

http://twitter.com/teasastips/entertainment-news

http://twitter.com/teasastips/tech-news

http://twitter.com/teasastips/news

http://twitter.com/twitter/team

http://twitter.com/Imagostrateeg/social-media

Tags: how to use twitter lists, twitter

Keyword Extreme Behavior Targets Buyers

Oct 28

Posted by Teasastips in SEO, landing pages, search engine optimization, search engines | 1 Comment

Find the Best Keywords for Your Business and Drive More Traffic to Your Website!

Keyword research changes from day to day. Depending on what you read and where you read it will determine what advice you get. Today I’m telling you that if you take your keyword analysis to the next level, to the deepest of drill downs you will find ultra-targeted buyers. Buyers you will not find in surface keyword analysis.

Psychologically speaking buyers have different phases or stages in which they engage during the sales process. Bidding on popular searched for terms will probably generate “middling results” says Blaine Mathieu, at Lyris. Lyris spent well into six figures and did not receive great ROI. However, once Lyris began focusing on keyword behavior targeting, extreme revenues as well as leads started showing up.

Keyword optimization is now a process requiring well thought out behavioral steps. The successful marketer now needs to understand the buying process, the thoughts that go through the minds of buyers. No need to take a psychology course, however, you will need to understand how your customers are searching. The only psychology you will need to grasp is human nature and how people begin the searches that lead them to resolving the issues they are searching for.

You see, your customers create their own self-qualifying tool. They leave Hansel and Gretel like cookie crumbs, which are keyword behavior clues, giving indication if they are getting ready to buy or if they are just researching or comparison shopping.

Don’t dismiss your searchers if they are just kicking tires and comparison shopping, that’s fine. Because if you have a great landing page that addresses these keyword search behaviors, shoppers will probably bookmark your page. Before you know it, you could be on the short list of their comparison shopping, which is a very good place to be. In order to capture the attention of your shopper in their keyword targeted funnel, you need to have a landing page that addresses each stage of that search keyword campaign.

Keyword behavior is just one part of the search targeting process. Of course you must also do the legwork to get the buyer to your landing page in the first place.

Writing different ads for your buyer’s frame of mind will certainly drive traffic that way. You want to make sure you personalize the ad just enough so that landing page for that keyword responds to the current behavioral phase the buyer is in.

Once you learn what keyword phase your buyers are in, you can dedicate your time to watching sales come in instead of scratching your head trying to make more money.

Tags: help with keywords, keyword, keyword optimization, keywords

11 Tools To Monitor Your Website

Oct 24

Posted by Teasastips in getting blog traffic, getting website traffic, search engine optimization, search engines | 19 Comments

You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.

1. A tool which you can use to test your own website links or other websites for broken links:
http://home.snafu.de/tilman/xenulink.html

2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:
http://www.digitalpoint.com/tools/backlinks/

3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:
http://www.digitalpoint.com/tools/website-country/

4. In order to track the location of the visitor or a customer to your website:
http://www.digitalpoint.com/tools/geovisitors/

5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :
http://www.digitalpoint.com/tools/webrank/

6. Here is a link to check the web ranking of a website using a Mac or Apple computer:
http://www.digitalpoint.com/tools/pagerank-mac/

7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising
http://www.digitalpoint.com/tools/adsense-charts/

8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:
http://www.digitalpoint.com/tools/adsense-sandbox/

9. This link will take you to a cooperative advertising network where you can join to display and
share your ads with other website owners:
http://www.digitalpoint.com/tools/ad-network/

10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.
http://www.digitalpoint.com/tools/search/

11. Here are some links to free website counters which you can use on your website to track your traffic and hits:
http://www.digitalpoint.com/tools/counter/
http://www.amazingcounters.com/?ref=gad033
http://www.cyber-counter.com/signup.php
http://www.statcounter.com/free_hit_counter.html
http://www.free-counters.net/

Find the Best Keywords for Your Business and Drive More Traffic to Your Website!

Tags: no search engine traffic, search, search engine traffic, SEO

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