Do you want more real Twitter followers for your business? Twitter is an efficient way to market and engage consumers; but the real secret here is to truly ‘engage’. A dozen of engaged followers are better than 100 passive auto followers. Here are a few ways on how you can build a community of followers and engage them to your businesss.
Be generous.
Not everyone can be insightful, clever or witty. But you can always offer samples, promotions, discounts and advices to customers. Most followers will appreciate this gesture and if what you give is something worthwhile, then they will spread the word in their own online communities. You can utilize special promotions and offers to know what customers value. When you reach the right mix, your present followers will retweet your posts to their friends. This can help you organically grow your following.
Talk about other people.
A good way to establish connections is to respond to other people’s or business’s tweets. Many people can’t resist knowing what other users have to say about them. So don’t forget to slip in the @Twitter name so that they will notice.
Play within your sandbox.
It can be tempting to tweet about different topics but this practice isn’t recommended. Try to focus on your niche. If you are an online marketing guru, then be that person. You can establish a good following when people can get helpful tips, insights and suggestions from you.
Don’t stick to a schedule.
A lot of people suggest that you follow a tweet schedule for consistency. Tools such as Hootsuite and Buffer let you schedule tweets. Scheduling also lets you tweet in hours where more people are checking their Twitter accounts.
Stay updated.
Commenting on breaking news is wise, since it attracts interests from followers. You can tweet breaking news immediately or wait for a few weeks and let reflection and hindsight spice up your tweet. Try not to share stale tweets.
Engage.
A tweet is like an email and whoever sends it expects an immediate response. Answer tweets as quick as possible. If you have someone initiate the process, try not to spoil it by responding late.
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