Provide interactive tutorials.

It will be difficult to ask people to regularly tweet when they don’t know what the @mention is. Start by hosting interactive tutorials for Twitter and Facebook. You can also assign tasks during the start of the tutorial, like creating a special hashtag and then asking them to tweet photos or ideas from the tutorial.

Focus on exciting and fun ways to use Twitter.

Show employees on how to use a hashtag that they can relate to. Show food lovers on your team lists of food truck Twitter users and see how they park. As soon as they know the creative uses of these sites, they will discover ways on how they can get information that are applicable to their task.

Spot influencers in the office.

You may already have social media fanatics in your company. Know who these employees are and highlight their content. For instance, the member who has the most updated Instagram account can be in charge of documenting your firm’s party or event. Encourage employees to mention your corporate account when they share related content or news. This will attract more and more outside users to your company.

Sponsor an internal contest or campaign.

Get your employees involved in a fun campaign or contest. You may sponsor an Instagram photo contest, where the winning entries get to be framed and serve as office art. Make sure you backup these contests with incentives or prices.

Engage.

Try to foster a sense of community as your firm starts to become more social media savvy. People learn new things and communicate in social media channels. These sites can boost your company’s overall moral by integrating the experience of working together.

Be generous.

Not everyone can be insightful, clever or witty. But you can always offer samples, promotions, discounts and advices to customers. Most followers will appreciate this gesture and if what you give is something worthwhile, then they will spread the word in their own online communities. You can utilize special promotions and offers to know what customers value. When you reach the right mix, your present followers will retweet your posts to their friends. This can help you organically grow your following.

Talk about other people.

A good way to establish connections is to respond to other people’s or business’s tweets. Many people can’t resist knowing what other users have to say about them. So don’t forget to slip in the @Twitter name so that they will notice.

Play within your sandbox.

It can be tempting to tweet about different topics but this practice isn’t recommended. Try to focus on your niche. If you are an online marketing guru, then be that person. You can establish a good following when people can get helpful tips, insights and suggestions from you.

Don’t stick to a schedule.

A lot of people suggest that you follow a tweet schedule for consistency. Tools such as Hootsuite and Buffer let you schedule tweets. Scheduling also lets you tweet in hours where more people are checking their Twitter accounts.

Stay updated.

Commenting on breaking news is wise, since it attracts interests from followers. You can tweet breaking news immediately or wait for a few weeks and let reflection and hindsight spice up your tweet. Try not to share stale tweets.

Engage.

A tweet is like an email and whoever sends it expects an immediate response. Answer tweets as quick as possible. If you have someone initiate the process, try not to spoil it by responding late.

Establish a brand voice.

Although this can be viewed as basic stuff, it is crucial to know what your brand stands for before even marketing in Twitter and Facebook. Find a principle, standard or mission for your brand. For instance, Apple’s personality traits may be innovative, friendly and well-designed. Make sure your messages and communication across social media should show your principle.

Invite comments.

The Internet offers an efficient landscape for endorsements at a scale that everyone has a voice. If consumers know what your brand means to them and if they have good experiences about your brand, then these people can talk about your company in a way that you can never do. This practice is often termed as ‘brand journalism’; a type of social media-based public relations.

Be relevant.

Social media branding can be viewed as a managing a certain political campaign. Brands have to stick with their message but have to divert from it when news prompts the narrative. Find a strategy that integrates the proactive and reactive.

Try to aim for cohesion.

Cohesion is a bit looser compared to consistency and involves rallying messages around a brand principle. Consistency often results in a matching luggage that doesn’t adapt to a medium. Cohesion is narrating a story in an appropriate manner, depending on who you are conversing with and where you are.

Learn more about the audience.

Social media platforms provide a wealth of information about what your target audience is interested in so make sure you use this information to develop content strategy. It would be helpful to adapt with the changes as the interests of your audience changes.