So what’s in a business name? Whether it is a clever moniker or a personal tribute, your company name will frame its identity. Here are the top four qualities of a great business name.
While an appropriate and clever name may impress your audience, choosing a dull, unoriginal name somehow shows a lack of excitement on a new business pursuit. But it is never too late to modify your firm’s name. A great company name can be formulated in a snap of the hand or is a product of continuous tweaking through time. There is no formula to naming a company but here are four awesome tips to help you get started.
Will it stick?
A good business names have this ‘stickiness’ to them. Allow a good amount of time to brainstorm with your colleagues to really go over your options. But even when you have good names already, it is crucial that continue to brainstorm. The best company names are usually remembered without referring to a list. Surprise yourself with names that are conjured from your brain’s memoir. If the name sticks in your head, then it will stick in consumers’ minds as well.
Short is best.
What do Twitter, Nike, Facebook, Apple, eBay and Pixar have in common? These are all successful firms but they are also made up of 2 syllables only. Research has shown that brevity equates to memorability, so a lot of firms choose short yet punchy names that will easily stick into customer minds.
Tell a story.
There are some names that just fall out of the sky. As soon as inspiration strikes, make sure you make the most out of it. Always open your ears and eyes to possibilities. Inspirational ideas can come at any time.
Come up with a new language.
Inventing a word shouldn’t be your last resort but an initial option. Famous founders of Gizmodo and Google didn’t just find their names in books because they have never been heard before. Try to think outside the box. Consumers appreciate risk taking, independent brands which try to distance from competitors. Let the competition settle for descriptive names and strive for yours to be different.
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