Guerrilla marketing was first coined by Jay Conrad in the year 1983. It employs traditional and inventive tactics to market and promote products at a minimal cost for maximum returns. For small businesses who are struggling to survive these hard economic times, guerilla marketing can be an affordable tool to get people talking about your product/services. Here are five guerilla marketing tips to help you get started.
Go with tried and tested traditional tee shirts.
Shirts are perhaps one of the oldest and most effective guerilla marketing strategies to market your business. You can start off with perhaps a dozen of shirts with your company name and logo prints. In small but visible lettering, you can also include your location, website, and contact number. Wear a shirt yourself and give some to people who are constantly roaming in your neighborhood as a way of creating a moving ad for your business.
Tag a car or truck.
Paint or perhaps stencil your company logo on your truck, van or SUV. You can also include crucial information like website, contact number and promotions. This can serve as a mobile billboard for your business.
Flyer swaps.
Establish with our small businesses in your city or neighborhood to provide a spot for their flyers and ask them to do the same for you. This strategy expands your reach in other locations. A laundry store may have flyers for restaurants or other businesses in their counter. A clothing store is also a good place to share travel agency flyers.
Place sticky notes everywhere.
Write out sales messages on post it notes and then paste them in places where people can see them. Even comfort rooms are not off limits (remember this is guerilla marketing). You can also post sticky notes in the fitting rooms of clothing stores.
Invite people to complain and suggest.
Invite people for a “Come In & Suggest Day” at your local establishment. The idea here is to attract more feet traffic, listen to existing customers and attract potential customers into your store. You can also offer free giveaways, discounts and promotions as incentives.