Yes they have,  if you check what was trending the last 24 hours on Twitter, you will see the band Them Crooked Vultures at the top.  But, how can you get your tweets to be top trending?  I know, secretly you also want to be like Them Crooked Vultures so you can ride the wave of a Twitter blizzard.  You desperately want your tweets to turn into a viral snow storm so that Yahoo, Bing and Google will pick them up and make you king for a day.  Well, if you put into action the following list, its all but guaranteed you’ll create a Twitter storm!

1. Network with noteworthy business associates, competitors, and peers. You
don’t have to simply befriend every person you can that requests you or vice
versa on Twitter. Instead, choose your networking buddies carefully. Look for
fellow executives or business owners who work within your particular niche.
Then, follow their progress, look for advice, and of course, throw in some of
your own two cents as well. By befriending people who are in the same line of
work as you, you’ll get an insider’s look at how their successes compare to
yours.

2. Update your audience fairly regularly, but don’t over load them. A lot of people
are most likely interested in what you have to say, otherwise they probably
wouldn’t have added you to begin with. This means you should be updating
them on a fairly regular basis so they can keep up with what’s happening in
your world or your business’ world. On the other hand, you don’t want to
overload people so much that the feel of your Twitter site feels “spammy” and
they turn away. Try to maintain the balance between good updating and
overwhelming people with insignificant updates.

3. Use Twitterfeed to help people stay updated. Twitterfeed is basically the
website’s answer to an RSS feed, and it’s a great way to automatically keep
your followers updated without them checking your page too often. It also
allows things to be updated on their own, so you don’t have to spend extra
time telling everyone you have an updated; it’s all done for you.

4. Use Twitter at conferences and trade shows. When you’re out and about
networking in the REAL world, don’t forget to use Twitter then as an
opportunity to update your customers and peers on what you’re seeing and
doing. This shows them that you’re being proactive and it’s a lot of fun as well.
You can tell them some funny things you might be seeing at the trade show,
or maybe inform them of an interesting vendor you’ve hooked up with. By
sharing your experiences as you go along, you’re garnering more interest in
what is happening with your business.

5. Keep an eye on what people are saying. Don’t forget that Twitter, like any
other virtual conversation, is a two-way street. Pay attention to what other
members are saying, and see if they’re Twittering about you. If they are, you
might want to use that as an opportunity to either thank them for a nice
compliment, or to make good if they are posting a complaint. Remember that
you’re never 100% safe from someone who might try to talk negatively about
you, your website, or anything else on Twitter. Be sure to use this to your
advantage in a diplomatic way.

6. Display your Twitter profile on business cards, your website, and in email
signatures. Remind people in other ways that you’re on Twitter. Some clients
and customers might not know this until you pass the information along. Get a
nice snapshot of your Twitter home page and then display it along with a link
to the Twitter page on your actual website. Include the page’s URL in email
signatures and you can even print this on a business card if you like.

7. Make Twitter another home hub. Use Twitter to display your business growth,
charts, statistics, and other factual data. This way, people who prefer to watch
what’s happening with you on Twitter have the same basic information and
access as those who usually just visit your website.

8. Promote Events. Remember to not just update people on the comings and
goings of your business, but also to get them hyped up for any big events you
may have coming up. This can be anything from an appearance at a trade
show to a huge seasonal sale or a launching of a new product. Always keep
Twitter in mind when it comes to these updates, and remember that it can

9. Filter your traffic to other places. You can use Twitter to also steer people to
other resources that you use for marketing such as a blog page or website
updates. The exchange of information through Twitter can go both ways, so
keep that in mind. It’s a good way to get others moving to different resources
that you have available that they might not know about.

10. Find a cool template that says who you are as company. Twitter now allows
users to customize the look of their home page. Use something individual and
creative as your Twitter page. This can be the same graphics you use on your
website, a company logo, or something you’ve customized just for Twitter. No
matter what it is, make sure it’s appealing to the eyes and does not look too
“busy.”

11. Why email when you can Twitter? Don’t send out short and sweet emails to
your subscribers. Most people who sign up for emails from companies expect
a monthly and at worst weekly update that is chock full of information. They
don’t want to open a short email with not much to go on. Save this for Twitter,
where people hunger for the short sentences and blurbs. Then, you can
compile all of these over the span of a month or so into one email for the
others.

12. Use a cool “follow me” graphic. There are now hundreds of different follow me
graphics to choose from that will grab peoples’ attention. You can even
customize your graphic if you want to, so people will see something distinctive
about your page. Just like the template, the follow me graphics get you notice
and entice people to want more information, so make sure this graphic is
done well.

13. Keep it casual. Remember that Twitter is a social site, so it’s got more of a
casual feel than some websites might. Make sure the posts are generally
light, with a touch of humor otherwise you might lose your core audience. The
purpose of following others on Twitter is so that it’s entertaining. If you post
too serious or heavy posts, it might turn some readers off.

14. Sub-divide your Twitter page. You don’t have to just have ONE company
page. Instead, try to come up with a page for all of your staff. This way, your
customers get to know others on the team. It also adds a bit of diversity for
the business, and gives people a cast of characters to follow instead of a
faceless, nameless company. It also entices people to follow more so they
stay connected to both you and your business.

15. Incorporate video into your Twitter page. Many people may not know that now
Twitter allows for multimedia additions, so feel free to include video plug-ins
on your page. This makes it more exciting, and people will want to follow your
postings more closely if there’s video included.

16. Divide and conquer. You can actually separate your followers into different
groups. This is actually quite useful, especially if some people are customers,
some are peers, some are competitors, and some are personal contacts. This
way, you only update the people who care about certain things with particular
tweets, while the others don’t have to see those, and vice versa. It’s a good
way to hone in on your audience’s interests.

17. Itunes, Iphones, and Twitter: There are plenty of new tools available right now
that incorporated into Apple’s applications. This makes your Twitter updates
available to busy people who are on the go, and for people who access your
page solely on their Iphones.

18. It’s not just for Iphones any more: Aside from the Iphone specific applications,
there are plenty of other mobile Twitter-related apps out there you can use.
Not only can your users download these apps and use them on their cell
phones, but you can do the same and follow your friends and cohorts as well.

19. Inform your customers of stock status. Twitter also has tons of great features
and plug-ins that will notify your customers when certain items you carry are
in stock, and when they go on sale. This is an excellent way to notify people
so they can make it purchase. This is also helpful for you, so you can get a
jump start on your suppliers and what they are offering for you.

20. Map it out. Google Maps and many other map websites now integrate with
Twitter. This can be fun to show your followers where you’re traveling, or just
to show them where your business is located. It’s also handy so that you can
find posters and look up where they are located.

21. Digging for other blogs through Twitter: Twitter is a great way to get some
insight into other blogging websites such as Digg and other related sources.
This can be a good way to not only find other peoples’ blogs, but link to them
and inform other people about their content. By doing a search you can find
tons of great blogs on the web that can be linked to your Twitter.

22. Contests are tons of fun on Twitter. Host an impromptu giveaway contest on
Twitter. You can do this every day, every week, monthly, whatever you
choose. It’s a great way to get all of your followers to stay interested and
engaged, and freebies are always a guarantee of new contacts.

23. Ask for feedback. Don’t just tell everyone what you’re doing via Twitter, try to
ask everyone for their opinion or feedback. It’s a good way to start a dialogue
and open up a forum for new suggestions and changes that can be made.

24. Colors matter. Think about the color scheme of your Twitter page, and try to
make it appealing and something that will fit your business’ niche. For
example, a NASCAR Twitter page wouldn’t use a pink and red color scheme!
Choose colors that fit your message and your style.

25. Fonts are Important, too. The fonts you use for the main Twitter page should
also fit the theme of the business or page.

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• Twitter adds explanations to trends (malcolmcoles.co.uk)

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