Posts Tagged Google

Successful Social Media Experts Have A Plan

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Is It Really Possible to Create a High Traffic Blog?

The blogging bug bit mankind a couple of years ago and since then, it has spread like a virus. Blogging as a hobby appeals to people of all generations; everyone, from the age of eight to eighty, seem to be interested in the concept. The reason behind this is that the topics of the blogs are of such diverse nature that it has an inborn element of appeal attached to it.

Nowadays, people blog on just about anything, from their experience of a one-night stand to their latest culinary endeavors.

And needless stay, most blogs have a dedicated readership base, a fact that is reflected by the huge amount of online traffic each blog enjoys everyday. This unconventional ability to attract readers without putting in too much of an extra effort soon caught the attention of the corporate houses. Once the clever bourgeoisie got wind of this fact, they immediately tapped this sector to advertise themselves. In return they set up a source of income for the bloggers. Truly something quite unheard of!

Why does a blog attract so many netizens? The reason lies in the fact that most blogs are like one’s personal diary made public, where every common man reflects on his day-to-day experiences. In the midst of these discussions, there comes forth issues of social relevance, and soon concerned readers pour in to share their views. So it’s quite evident that the social networking facility of a blog is the secret behind its being such a brilliant net traffic inducer.

The very concept of blog may not be directly a social networking scheme; in fact the very idea of having a common public forum for discussing things appealing to similar tastes was already present in websites and chat rooms.

Twitter and Facebook came after blogging had already won the faith of almost all netizens. But the revolutionary thing about blogs was that it afforded people to elaborate their views or display their literary skill or any other such fondness and in turn make new friends with people of similar or different passions.

When corporate houses understood the marketing potential of blogs, they immediately set up sites Lifehacker and Kotaku, each of which has its own set of dedicated content writers, who have to ability to amalgamate their creative juices with their bookish (or shall should I say wikish) knowledge and churn out new articles at the flash of a lightning.

Hence, interested readers would log onto that page every half an hour or so to check out what’s new. And the fun doesn’t stop there. Most readers, after reading these blogs, comment on them as well. Nine out of ten times a healthy conversation ensues which leads to an elaborate process of quoting numerous bloggers and thereby getting to know other people who might thinking about these matters.

Social networking inevitably leads to linking of various blogs together. Once the process of linking starts, the blog sites become virtually a more powerful search engine than Google or Yahoo, since quite effortlessly and without any net traffic hassles, the concerned reader would get to know a lot about the issue.

These opinions are again open to debate; some are a bit biased while others are extremely lame in their logical structure. But since they reflect the various human perspectives of a single issue, blogging ensures that a person develops the ability to appreciate various angles of a single matter.

By being informal in their structure, blogs do cater to a large and dedicated reader base, one that keeps expanding with time.

If you want to go this route, make sure you write your content in such a way that it encourages healthy conversation between bloggers. Soon enough, you’ll notice marketing managers hankering after you to attach a small tagline of their product to your blog. In that process you end up earning quite a bit, if and only if you have the flair to weave magic out of words. Happy Blogging!

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Tags: blog, facebook, Google, Kotaku, Lifehacker, Social network service, Web search engine, yahoo

The Rich Jerk: Never Trust A Guru

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I was sickened when I read this article.  See, that’s why my motto is “Never Trust A Guru.”  Self professed internet marketing guru The Rich Jerk, you’ve heard of him, probably seen his ads on guru, you might even be on his mailing list.  If you’ve shelled out the $10,000 for his ‘coaching and mentoring’ program, then you are one of the fools he refers to in his public ‘confession.’

NEVER TRUST A GURU THE RICH JERK

Let me give you some background, and I hope this article reads right because in my mind I am on fire!  I hate it when people take advantage of other people for their own material gain.  Call me naïve, call me whatever, but I am real, know this to be true!  I don’t want you to shell out money for products I know don’t work.  Maybe that’s why I only promote online games.  I will NEVER have my name tied up with some scam artist.  These people prey on those who don’t know any better, who are looking to make a quick buck.  People who act impulsively and choose to let their credit cards do their thinking.

But as George Hull (not P.T. Barnum) once said, “there’s a sucker born every minute,” yes apparently so.  The Rich Jerk (as he calls himself, Google this name and you will see who he is), still makes $1 million a month instead of the $3 million a month he was making (thanks to the FTC.)  He is making this money from the wallets of unsuspecting people like you.  If not you, then maybe your relatives, friends or neighbors, whomever.

Don’t let anymore self proclaimed gurus take advantage of you.  People I implore you to do your research, read about a company before you join one!  Don’t be a sheep, don’t be a follower.  And please don’t believe the hype when you read, “only 12 left,” or “private launch.”  Those words are the biggest sack of lies ever invented; designed to get you to part with your hard earned money as quickly as possible.

You can read the rest of Rich Jerk’s confession by going here:  “Just Thoughts (and why most marketers probably won’t promote my stuff anymore.)”

I warn you it is not pretty.

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Tags: Confidence trick, Credit card, Federal Trade Commission, Google, Mailing list, Marketing, never trust a guru, P.T. Barnum, search, the rich jerk

Proper Internet Marketing Has Its Own Rewards

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Birth of the Internet plaque at the w:William_...
Image via Wikipedia

Just like anything else in life, to reach a summit you have to start with the first step. In fact, internet marketing is exactly that: choosing a summit that you want to climb, planning the expedition, and executing your plan with consistency until you reach the top. Investing in your internet marketing education is a step toward the top of the summit.

Internet marketing is easy, once you learn the “tricks” that 99% of all others trying to make a buck online don’t know. The first and most important trick is coming up with a winning game plan using a tried and tested strategy.

Let’s discuss the “tricks”, or strategy that will put on a winning trajectory. I’ve broken down internet marketing strategy into the following steps for simplicity:

1. Select Your Target Keyword
You won’t be able to rank well on all keywords at the same time. You need to select one or two single keyword phrases on which to focus your ’sniper bullet’. To see what kind of phrases people are looking for, see the Keyword Suggestion Tool. This is an ‘inventory’ of all keyword searches on Overture.com, and the information is free, so use it!!
2. Establish a Budget
marketing on the internet won’t be free, so you’ll need to decide ahead of time how much money you will be able to spend. As you set out to begin your campaing, you’ll come across a myriad of companies offering to help you drive traffic for a “modest fee”. You can mount a VERY effective campaign yourself for under $200.

Always remember, you don’t want traffic – you want positioning (ranking). When you get to the number 1 position, traffic will come; it’s the law of internet marketing gravity! Your sole focus should be on how to reach the #1 spot, not purchasing clicks.

3. Create Your Websites
This is the step where I lose most people. “Create a web site? I just barely figured out how to use Windows!” Don’t worry – we’ll show you everything you need to do to set up your web sites on a very tight budget.
4. Do Your Homework
Buy yourself a 3-ring binder and start keeping notes like you’ve got a final exam coming up in a few weeks! In your binder you will record your observations, your thoughts, keep a copy of our Internet Marketing Manual handy, sketch out your link strucutres, store printouts of your SEO reports generated by tracking software, and more. If you don’t write down what you’re doing or how your doing it, you’re flying blind!
5. Enact Course Corrections
people wonder how I do so well in the Search Engines. They think I’m some sort of boy-genius that cracked the super-secret Google algorithm. I’m sorry to burst thier bubble, but the real trick to getting to top spots is constant course correction (making LOTS of mistakes and learning from them!). I am always searching the net for Internet Marketing discussion boards and analyzing high ranking pages to figure out how to improve my own sites. Once I find a new ‘trick’, I try it out – not knowing in advance if it will work or not. Over the course of several years, I’ve be able to scratch and claw my way to the top. It was (and still is) a journey and requires attention, intrigue, and curiosity. Rome was not built overnight, and niether is search engine marketing.

Just like anything else that you want, you have to be consistent and work hard at it.  Life has its own rewards and so does proper internet marketing.

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Tags: Google, Marketing strategy, PageRank, search engine, search engine optimization, Web Design and Development, Web search engine, Website

Don’t You Want To Catch Google Spiders?

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Google Inc.
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Todays Guest Post is by Patrick Oborn, VP of Marketing at Commission River.

Keyword Density

By Patrick Oborn

When a Google spider comes across your page, one of the main things it is looking for is the total number of words you use (in visible text) and the keywords relating to your web page; or keyword density. In the early days of the internet, webmasters used to fill their pages up with keywords, repeating them over and over and over again, to try to get top search engine positions. Google and the other search engines wised up to this tactic not long after, and created ’spam’ filters, or thresholds, to eliminate sites from their index that violated these limitations. This eliminated a lot of jokers from the playing field and cleared the way for people willing to work and author genuine content to gain ground in the rankings.

OPTIMUM KEYWORD DENSITY

When you author content for your web site, including press releases, help articles, industry analysis, etc. you need to keep keyword density in the back of your mind. You are writing a ‘mad lib’ around your keyword, making sure that you follow these general guidelines:

  1. Use your keyword 1-2 times for every 100 words
  2. Space the keywords out evenly in your text.
  3. Don’t use the keyword twice in the same sentence
  4. Use your keyword in the ‘ALT’ tags of your graphics
  5. Spell-check the viewable text of your web page – Google most likely deducts relevancy points for poorly written content.

These guidelines will give you the ground rules by which you can create quality content that Google will ‘like’, which is the key to increasing your PageRank and ultimately, your ranking in Google.

Here are some keyword optimized examples:

#1

Is it time to look for T1 service? Many people are confused when they consider whether to upgrade from DSL or not. There are several factors to consider when examining your current DSL connection and the possibility of replacing it. For many people the biggest factor is reliability and if reliability is critical to the applications you run over your connection you should seriously consider replacing your DSL connection with a T1 (also known as a DS1). DSL is a quick and cost effective method of acquiring high speed bandwidth however it is not intended to support commercial applications or large numbers of users as are T1 service connections.

Word Count: 113 Words
Keyword Occurrences: 2
Keyword Density: 2/113 (1.8%)

#2

T1 pricing has come down dramatically over the past few years as more telecommunications companies are fighting for a place in a smaller market. While many service providers did have room to lose margin, many have come dangerously close to the edge of selling circuits at a loss with overaggressive pricing and incentives. It seems that in the race to the bottom many providers failed to learn the lesson that selling at a loss does not create a long lasting and healthy company no matter how many circuits or widgets you sell. Many companies selling at a loss have already been in bankruptcy and look like they will repeat this exercise as they did not learn from their first go around. In basic terms, solvency of the T1 internet service provider should be a consideration over T1 pricing when looking at great bargains.

Word Count: 148 Words
Keyword Occurrences: 2
Keyword Density: 2/148 (1.4%)

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Tags: Google, keyword density, PageRank, search engine, Web Design and Development, Web page, Web search engine, Website

StumbleUpon Tips To Success Part 2

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StumbleUpon Toolbar
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Most people don’t know how to take full advantage of all that StumbleUpon traffic has to offer.  If you are going to focus on gaining solid, ‘I will visit your site always’ type of traffic, then StumbleUpon is the web traffic tool you should use.  When going over my Google Analytics report, I realized that StumbleUpon accounts for almost 25% of my traffic.  In a 30 day period, StumbleUpon sent 24.55% and Google (organic) sent 13.81%.  Digg sent 4.53%.

Did you know that even if you get lots of traffic from StumbleUpon in the beginning, that you will continue to get traffic for many months to come?  So for me, StumbleUpon is a viable traffic tool.  Here are 25 more fantastic StumbleUpon tips that will help you bring more success to your blog while enhancing your traffic and Alexa ranking!

Take a look at the 1st 25 StumbleUpon Tips to Success here

26. Stay away from the automated tools if possible, since they will end up causing
problems in some cases, like creating spam-like postings and will give your
pages the overall feel of a robot behind the keyboard instead of a human
being.

27. Make the content more social. Try to achieve a feeling of updating friends and
customers instead of a plain informational page. This will make people stay
interested and want to know more as things with your business changes.

28. Edit your posts often, and have another pair of eyes take a look at them as
well. Sometimes, someone else might catch errors or suggest room for
improvement that you may not be aware of.

29. Blog about your StumbleUpon page. Talk about your page on other websites
and in other places, so more traffic is led there.

30. Choose tags carefully, and only use the ones that have the most impact.

31. You can generate article ideas and brainstorm concepts by buzzing around
the web and finding the hottest topics and other blogs. Take from them as
much inspiration as possible.

32. Try not to use commas and apostrophes in your title. It’s been shown to scare
people away & indicate to them that the topic will be boring.

33. Use the most up to date tracking software possible, so you can get an
accurate hit count and you’ll know how many people have visited the site.

34. Make the most of photos, and strive to use the most visually appealing and
interesting ones you can that are pertaining to your topics.

35. Show off some recent pages on the sidebar, so people can easily see the
other postings you’ve comprised.

36. Relate your articles to common emotions such as happiness, excitement and
even fear to get the point across and garner interest.

37. Diversify. Don’t just stick to one niche topic, but instead broaden your base by
writing a number of different things.

38. Try to be the first to discover new sites and link to them, so that people
consider you a reliable, interesting source.

39. Do not expect success to be overnight. Remember that this website takes
time to build up a base of people and ratings, so allow it to happen naturally.

40. Make sure you comment on other peoples’ pages and review them as well.
This shows you’re an active user who cares about what others are saying.

41. Use StumbleUpon itself as a case study to find the best Internet websites out
there, and then expand on it by making it even better with new links.

42. Humor really does help with this site, so use it freely.

43. Keep your friends list up to date and only use active members as top friends,
so people know you’re paying attention to what is going on.

44. Enable search views. This will help you get more hits in Google and Yahoo.

45. Watch the number of ads that you incorporate and make sure they’re going
with the topic at hand. Poorly blended ads can turn people off and confuse
them.

46. Utilize as many tools and tutorials you can. There are plenty of great tools
and add-ons available, many free of charge, for use with StumbleUpon.

47. Remember that traffic can last a long time. Even if you gain a lot of stumbles
in the beginning and then it dies off, the traffic will still be generated as long
as your page is up. Just make sure it’s current including your contact
information.

48. Be exclusive. Try to feature only certain parts of the bigger picture of your
website. This encourages visitors to actually go there instead.

49. Fill up your page with as much content as possible. Some people might skim
over the page, some might actually sit and read it all and digest it. Either way,
the more information, the better.

50. Branding is essential, so be sure to have a memorable URL or basic title that
people will not forget.


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Tags: Alexa Internet, Digg, Google, Google Analytics, StumbleUpon, Uniform Resource Locator, Website, yahoo

25 StumbleUpon Mysteries Unveiled

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StumbleUpon Toolbar
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What is StumbleUpon?  Here is the Wikipedia definition:

StumbleUpon is an Internet community that allows its users to discover and rate Web pages, photos, and videos. It is a personalized recommendation engine which uses peer and social-networking principles.

Web pages are presented when the user clicks the “Stumble!” button on the browser’s toolbar. StumbleUpon chooses which Web page to display based on the user’s ratings of previous pages, ratings by his/her friends, and by the ratings of users with similar interests. Users can rate or choose not to rate any Web page with a thumbs up or thumbs down, and clicking the Stumble button resembles “channel-surfing” the Web. StumbleUpon also allows their users to indicate their interests from a list of nearly 500 topics to produce relevant content for the user.[4] There is also one-click blogging built in as well.”

For Bloggers, StumbleUpon is an excellent, sticky form of traffic.  Using StumbleUpon fosters real relationships and the community is very reciprocal.  By that, if you stumble someone, you will get that amount of stumbles in return.  And the traffic and rankings you receive from StumbleUpon can earn you top rankings in Google.  I’ve been using StumbleUpon for a couple of years now and have watched it go through many changes to benefit the users.  So, I’ve compiled a list of 25 mysteries that should help you when using SU.  Tomorrow I will add another 25 to the list.  Enjoy!

1. Make sure your website is up to par. Since people will be “stumbling upon”
your site, you want to make sure it looks good as soon as they click on the
link.

2. Just like Twitter, StumbleUpon is a social networking website, so be sure to
get as many contacts and networking friends as possible.

3. Complete your profile as thoroughly as possible before linking. This way,
when people click on your information, they get an idea of who you are or
who your business is.

4. Cover as many bases as possible in the profile. Try not to leave too many
stones unturned, so people know exactly what you’re about from the get go.
5. Leave links on as many sites as possible. You want people to link right back
to you, so link up!

6. Be careful where you stumble. Remember that people can see the path of
links that you’ve followed, and they will have gotten to you by following a
particular path. Don’t link to places or people you do not want to be
associated with, or you will turn visitors off.

7. Utilize those keywords! Use an SEO service or writer to help you place the
best and most effective keywords possible. This is truly the key to getting your
information stumbled upon.

8. Tag the most essential elements. StumbleUpon uses tags, which are a lot like
keywords. Be sure to tag your site using the most effective, power packing
tags possible. Try to pick nouns and use ones that will pique peoples’ interest
immediately. While you must use one topic on the site, you can use multiple
tags and change them up as needed.

9. Use your friends for help. The website has a feature that lets you contact your
friends and inform them of your topic. They will see a notification on their
toolbar. While this is fun and a good way to gather up more people, do not
abuse it or else you may end up annoying people rather than informing them.

10. Do not focus so much on becoming a huge “stumbler”, but rather focus on the
quality of your topics and posts. If you worry too much about your followers or
your rating, you may end up neglecting the content, which is really what’s
important.

11. Decide right away that you’re going to be an important part of the
StumbleUpon web community, and then stick with it. Feeble posters or people
who are fly by night are easy to detect, and most people will stay away from
that.

12. Review and rate as many others’ sites as possible, so that you are an active
member and not just standing on the sidelines.

Have a sip of StumbleUpon

Friend me on StumbleUpon, I'm marketingstar

13. Try to create long posts with as many links as possible. This garners you
more content, more referrals, and more chances to get noticed.

14. Try not to “kill” your page with ads or spam. This is usually an automatic turn
off for people who might stumble upon your page. Keep those pesky ads at
bay if at all possible!

15. Think about your target audience. Then, create customized content just for
them. By putting information out there that caters to your audience and your
customer base, you will get solid followers who should turn into sales or
referrals.

16. Make sure you write a captivating and effective title, and a good introductory
paragraph. Most people look at the title first and foremost, so make sure it is
one that will grab their attention and make them want to read more.

17. Thank the people who stumble to you. This has a very positive effect and
usually gets people to recommend your page to others.

18. Join communities that are in relation to your business. You just might learn
something, and by getting involved in communities with like-minded people,
you might discover some really useful contacts.

19. Keep it fresh. Try to post new articles daily, if not weekly. You want the
content to stay fresh and informative, and make sure your readers stick
around.

20. Go for the gold. Try to get your StumbleUpon page featured on the site. If you
get to this level, you’ll be amazed at how many more contacts and thumbs up
you will get.

21. Multimedia helps, so integrate video and audio as much as you can.

22. Do not just link to other sites’ home page. Instead, link to specific pages that
feature pictures, articles, or other things that are more specific to your topic.

23. Mention StumbleUpon in your postings. True followers of the site really love it,
so by mentioning it somehow within your topic, you’re making people feel right
at home and comfortable.

24. Make sure the people who stumble end up being regular visitors or
customers. You can do this by adding an RSS button at the bottom of our
page, an email subscription link, or any other method that will bring interested
people in even closer.

25. Be interesting without selling. I other words, you want the content to sound
good and thorough but not like a sales letter or an infomercial.

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Tags: Google, Social network service, StumbleUpon, twitter, Web page, Website, Wikipedia, World Wide Web

Short And Sweet: An SEO Primer

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A typical search engine results page
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SEO tools

Search Engine optimization is of two kinds, Organic and Mechanical. Organic SEO depends on manual or natural ways of optimizing a website and takes more time resulting in long lasting results. Mechanical SEO use software i.e. seo tools to optimize a website. It takes less time but results have a shorter shelf life.

SEO tools are numerous. They are available for keyword verification checking and suggestions, link popularity checks, meta tag optimization, search saturation checking, back link building, search engine ranking etc.

The seo tools are being extensively used today to optimize websites. In the fiercely competitive industries it is very important to be on top of Google, Yahoo or any other search engine rankings to tap targeted audience. This greatly helps to sustain, grow and expand your business through your website.

Each category of seo tools in turn has number of software developed by different companies. It is relevant to know which are good before you embark upon using one. Almost all of them have demo versions available for free download. You can always try them out before narrowing your options and buying the best. Remember, SEO tools are only tools; one should use them with a lot of prudence lest the search engines black list you.

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Tags: Add new tag, Google, Meta element, Methods of website linking, Optimization, search engine optimization, Web search engine, Website, yahoo

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