This is really going to help. Now Google updates their keyword tool so that you can discover how often a keyword was found that you used. Keywords are the search terms (words or phrases) are critical to the success. A great keyword is:
* Ideally, 2-3 words long
* Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
Directly related to the page
Directly related to the text
Here’s why this is great news: Now Google will show you some URLs that contain very specific keywords. This will help when you are looking at competitive analysis and how websites in your niche are optimizing their keywords. And the “significance” column in the Google Keyword tool (it compares the frequency of a keyword to the frequency of the most popular keyword on your site) will now show more details, giving you up to 10 different URL’s that are bringing in traffic using those same set of keywords.
In selecting keywords try to do these things: First, look at your website content and write down every word, word combination or phrase that describes each category of your business. Its a great beginning to developing keyword lists.
Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Everything you can think of that relates to that set or keywords. Don’t worry about capitalization. Remove keywords that are very generic, irrelevant, or serve no benefit.
Then, categorize your keywords into relevant themes and create a new keyword group for each theme. Make it into a game, putting relevant keywords into relevant keyword groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.
Using the new Google Keyword Interface makes it simpler for you especially if you’re just getting started in keyword research.
Find the Best Keywords for Your Business and Drive More Traffic to Your Website!
Ms. Ileane Speaks
Paid Scribe
