Posts Tagged keyword density

Don’t You Want To Catch Google Spiders?

Feb 16

Posted by Teasastips in SEO, keywords | 3 Comments

: Image via Wikipedia

Todays Guest Post is by Patrick Oborn, VP of Marketing at Commission River.

Keyword Density

By Patrick Oborn

When a Google spider comes across your page, one of the main things it is looking for is the total number of words you use (in visible text) and the keywords relating to your web page; or keyword density. In the early days of the internet, webmasters used to fill their pages up with keywords, repeating them over and over and over again, to try to get top search engine positions. Google and the other search engines wised up to this tactic not long after, and created ’spam’ filters, or thresholds, to eliminate sites from their index that violated these limitations. This eliminated a lot of jokers from the playing field and cleared the way for people willing to work and author genuine content to gain ground in the rankings.

OPTIMUM KEYWORD DENSITY

When you author content for your web site, including press releases, help articles, industry analysis, etc. you need to keep keyword density in the back of your mind. You are writing a ‘mad lib’ around your keyword, making sure that you follow these general guidelines:

Use your keyword 1-2 times for every 100 words
Space the keywords out evenly in your text.
Don’t use the keyword twice in the same sentence
Use your keyword in the ‘ALT’ tags of your graphics
Spell-check the viewable text of your web page – Google most likely deducts relevancy points for poorly written content.

These guidelines will give you the ground rules by which you can create quality content that Google will ‘like’, which is the key to increasing your PageRank and ultimately, your ranking in Google.

Here are some keyword optimized examples:

Is it time to look for T1 service? Many people are confused when they consider whether to upgrade from DSL or not. There are several factors to consider when examining your current DSL connection and the possibility of replacing it. For many people the biggest factor is reliability and if reliability is critical to the applications you run over your connection you should seriously consider replacing your DSL connection with a T1 (also known as a DS1). DSL is a quick and cost effective method of acquiring high speed bandwidth however it is not intended to support commercial applications or large numbers of users as are T1 service connections.

Word Count: 113 Words
Keyword Occurrences: 2
Keyword Density: 2/113 (1.8%)

T1 pricing has come down dramatically over the past few years as more telecommunications companies are fighting for a place in a smaller market. While many service providers did have room to lose margin, many have come dangerously close to the edge of selling circuits at a loss with overaggressive pricing and incentives. It seems that in the race to the bottom many providers failed to learn the lesson that selling at a loss does not create a long lasting and healthy company no matter how many circuits or widgets you sell. Many companies selling at a loss have already been in bankruptcy and look like they will repeat this exercise as they did not learn from their first go around. In basic terms, solvency of the T1 internet service provider should be a consideration over T1 pricing when looking at great bargains.

Word Count: 148 Words
Keyword Occurrences: 2
Keyword Density: 2/148 (1.4%)

Strategies for Optimizing Your Website and Achieving Number One Rankings (ronmedlin.com)
List of 17+ SEO and Webmaster tools (techmadly.com)
SEO Tools and Functioning of SEO (mt-soft.com.ar)
Five Areas to Focus On for Effective SEO Copywriting (copyblogger.com)
Without Traffic Your Content Doesn’t Get Read (buildabetterblog.com)

Tags: Google, keyword density, PageRank, search engine, Web Design and Development, Web page, Web search engine, Website

Google Updates Keyword Interface

Nov 12

Posted by Teasastips in keyword analysis, keyword research, keyword tools, keywords | 2 Comments

This is really going to help. Now Google updates their keyword tool so that you can discover how often a keyword was found that you used. Keywords are the search terms (words or phrases) are critical to the success. A great keyword is:

* Ideally, 2-3 words long
* Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)

Directly related to the page google-keywords-tool

Directly related to the text

Here’s why this is great news: Now Google will show you some URLs that contain very specific keywords. This will help when you are looking at competitive analysis and how websites in your niche are optimizing their keywords. And the “significance” column in the Google Keyword tool (it compares the frequency of a keyword to the frequency of the most popular keyword on your site) will now show more details, giving you up to 10 different URL’s that are bringing in traffic using those same set of keywords.

In selecting keywords try to do these things: First, look at your website content and write down every word, word combination or phrase that describes each category of your business. Its a great beginning to developing keyword lists.

Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Everything you can think of that relates to that set or keywords. Don’t worry about capitalization. Remove keywords that are very generic, irrelevant, or serve no benefit.

Then, categorize your keywords into relevant themes and create a new keyword group for each theme. Make it into a game, putting relevant keywords into relevant keyword groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.

keywords-tags

Using the new Google Keyword Interface makes it simpler for you especially if you’re just getting started in keyword research.

Find the Best Keywords for Your Business and Drive More Traffic to Your Website!

Tags: google keyword tool, keyword density, keyword optimization

What is Keyword Density?

Nov 8

Posted by Teasastips in keyword analysis, keyword research, keyword tools, keywords | 5 Comments

Find the Best Keywords for Your Business and Drive More Traffic to Your Website!

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.