WHAT BING-TWITTER-FACEBOOK DEAL MEANS TO BLOGGERS
I can smell the wheels of bloggers’ brains turning as Bing announces a brand new deal with Twitter and Facebook. The microblogging service Twitter and the social networking giant Facebook have agreed to make available their users’ status updates to Bing. A move that is sure to make some bloggers wealthy, as well as to make Bing a certified contender in the search game against search rival Google.
What this means for bloggers: Now you can have instant traffic! How? Say for instance you break a story, a breaking story and you write about it on your blog then submit it to Twitter and Facebook. If it gets retweeted enough, you will in real time get listed on the first page of the Bing search engine, which will in turn be picked up by Google and everyone else. The increase in traffic from Bing, via Twitter and Facebook will turn into a gold mine.
Also what this means for bloggers: Even if you do not write a blog post about the breaking news, but you have your link on your Twitter or Facebook profile page, you are guaranteed traffic based upon the behavioral targeting your tweet will receive from Bing, and the rest of the search engines. It’s a win-win situation for all involved.
What this means for PPC experts: More control on how keywords are selected thus how traffic is directed towards CPA offers. For example, the holiday season is approaching, and using trending topics on Twitter, you can instantly find out what your potential customers are searching for this holiday season. Real time becomes invaluable here, as using trending topics wisely could drive down CPC costs on Bing or Google. Facebook could be used as the testing site for all of your marketing offers. You could ask your friends on Facebook what kinds of gifts are they buying this season to gauge interest. Then your research efforts could be used on Twitter to see if they coincide with Facebook users. What you will want to do is:
Here is another way Facebook becomes invaluable. There are 300 million users on Facebook who generate 40 million status updates per day. This makes for incredible amounts of behavioral data available to Bing that will not be readily available to Google, a huge blow to the search giant. Bing will have the upper hand when it comes to real time search data.
According to a report on All Things Digital: “Much of what is posted on Twitter is public by design, while Facebook users prefer the closed nature of the service to disperse a wide variety of personal information only to their friends, and they want to control it.
Thus, sources said, not all Facebook updates will be included in the real-time feed to be searched by Bing, but only those its users choose to make available to the wider public. Facebook will apparently provide users with a number of new tools to do so.”
There is nothing larger on the internet right now than the Twitter users who are responsible for billions of tweeted content monthly. It is expected that the announcement today will reveal a proposal for the sharing of revenue amongst Twitter and Facebook that would give them a piece of the advertising pie from Bing.
Ms. Ileane Speaks
Paid Scribe
