Sweet Businesses » Marketing

Email and Social Media = More Profits

Teasastips — Wed, 25 Aug 2010 23:15:30 +0000

: Image via CrunchBase

“Email – I can’t imagine my life without it – is probably going away,” Sheryl Sandberg (Facebook’s COO) boldly claimed at the Nielsen’s Consumer 360 conference earlier this summer.

I beg to differ.

Email is stronger than ever – particularly when used hand-in-hand with social networks like Facebook and Twitter.

In a recent survey, of email marketers, we found that:

33% reported integrating social media and email marketing has increased their subscriber base.
30% reported after integrating social media and email marketing they saw an increase in friends/fans/followers.

With email and social working hand-in-hand, how could email possibly go away?

Now You Can Multiply Profits AND Automate Your Business

AWeber’s email marketing software makes it easy.

Learn how they can do it for you, too.

Take A Free Test Drive Today!

The Allegation

Just as the Wall Street Journal made the claim that 2009 was “the end of the email era,” Sandberg spoke for Facebook, suggesting that the use of social media will bring about the demise of email.

Email is still alive, thriving and only helping social media become an even more powerful tool than it already is.

The Nielsen Company, the same organization that held the conference that brought about the controversial claim, agrees. The results of their 2009 study of email and social media use indicate that “social media use makes people consume email more, not less…particularly for the highest social media users.”

“If you want to know what people like us will do tomorrow, you look at what teenagers are doing today,” Sandberg touted.

So let’s take a look at what they are doing today. In a 2009 survey of people 18-24, the Participatory Marketing Network and Pace University found that the majority of those surveyed would rather abandon social networks long before they stopped using email.

Generation Y spends a large amount of time on social sites. Their average time spent on social networks each month is 33 hours, making them high social media users.

When they were asked which activity they would least like to give up for one week, only 9% said social networks, as compared to 26% for email.

When it comes down to it, people are people. Whether you are growing your email list or looking for people to “like” your brand on Facebook, any and all eyeballs on your service are welcome.

You have to remember that social networks rely on email in the most basic sense. Facebook requires an email address to log on, and their emails notify you of updates, friend requests and comments.

Rather than deny the importance of email, Facebook should embrace it! The two make a rather powerful pair – both play a significant role in that relationship.

They have the potential to increase awareness of the other and encourage users to participate with both mediums and they cultivate and nurture true brand advocates.

If you use social media and email together, or have ideas of your own for using Facebook or other social media sites along with email to create the biggest buzz, please share them below!

What’s With All The Hype About Aweber? (webmanmarketing.com)
Two Tricks To Increase Profit with Aweber (johnchow.com)
Why Aweber Is The Best Email Marketing Program Ever! (danlew.com)

The Real Definition of Successful Marketing

Teasastips — Tue, 13 Jul 2010 01:25:55 +0000

Hi Readers,

Have you ever heard anyone say that the BIG money is NOT in selling products or services… it’s in learning how to MARKET your products or services like a pro? Well, it’s true! And if you’re going to explode your profits in your industry–especially if you face price competition, market contraction, rising costs, or other challenges–you’ve got to learn to become a master marketer.

*************************************************************

SECRET #1: THE REAL DEFINITION OF “SUCCESSFUL MARKETING.”
*************************************************************

THE REAL SECRET TO NETWORK MARKETING SUCCESS

There are three factors that influence the profitability of any marketing effort. The smartest marketing minds on the planet have sifted these factors down to this simple, but powerful formula:

The Right Message… To The Right Market… At The Right Time!

Most businesses miss one, two or all three of these factors, and end up with very ineffective marketing and advertising results. Also, most businesses compound these problems by spending a bunch of money on image advertising, with no direct response offers at all. This could cost companies millions in missed sales every year.

To make the most of your marketing dollars:

1. Never waste money on image advertising, or at least keep it to a minimum.
2. Test simple, inexpensive direct response marketing methods. Offer FREE
reports, samples, coupons, or other response devices filled with emotionally
compelling copy to find the messages that match the interests of YOUR target
markets!
3. Concentrate on your most successful direct response offers, and…Use
Multi-Step Direct Mail/Phone/skype/Email/social networking Follow-Up To
Maximize Sales!

It is CRITICAL that you follow up with your leads repeatedly, incorporating a variety of media such as mail, phone, skype, e-mail messages, and social networking!!!

If you don’t have a computerized system in place to methodically, repetitively and consistently follow up with your leads, you’re either wasting a lot of leads or you’re wasting a lot of man hours doing tedious, manual follow up.

Skype me (chiefee351) or reply to this post and I’ll tell you how you can automate this all-important aspect of successful marketing.

LaTease Rikard

Skype, Fring Lock Horns Over 3G iPhone Video Calls (fastcompany.com)
How to Use Social Media to Acquire New Customers (businesspundit.com)

How to Attain Sweet Life, Health and Wealth

Teasastips — Sat, 03 Jul 2010 14:17:52 +0000

Life, health and wealth. I saw these words on an insert I received with my monthly supply of GBG 10-in-1 liquid

multivitamin. When I saw them, my mind began to wander, what is it about these three words that cause us to strive for

them so much?

Think about it. Going through school, we are constantly challenged with the question, “what are you going to do with your

LIFE?” Teachers ask us, our parents ask us, everyone seems to ask us. Some of us know we are going to college to become

doctors, lawyers, and more. Yet a huge percentage of people just don’t have a clue. As teens, those people don’t believe

it is important to have goals that seem too big to attain.

As young people, our health isn’t really a concern for most of us, because we have been blessed with healthy bodies and

can do anything we want to our bodies. That includes drinking, smoking, staying up late and eating all the fast food we

can ingest! So health, isn’t really at the forefront of our consciousness.

Ahh, but wealth is. There isn’t one person, young or old that doesn’t want to be wealthy. We all want the ultra smooth

car, the home in the exclusive neighborhood, and to be able to shop at the trendy clothing stores whenever we want.

However, how the thought comes, how do we close the gap between what we have now (our reality) and what we would like to

have (our dreams)?

Your life is only as good as you make it. Yes, you’ve heard that before. Yet, it takes hard work, it takes stamina,

persistence, and knowledge to become financially successful. It also takes the belief in a higher power or God in order

to add that extra special ingredient that will give you staying power in your new found success. A recent article in the

Chicago Sun-Times reports that over “652,000 people” simply have given up in ever finding a job

(http://www.suntimes.com/business/2461392,CST-NWS-economy04.article). Those people now are living a life of poverty and

despair. Wealth is no longer attainable to them.

As we age, our health becomes a priority. NO longer can we eat and drink whatever we want, now we must monitor what goes

in our bodies, or else pay the consequense of poor health and an abundance of prescription medicines. If you’re

unemployed, your health is probably suffering due to worry and lack of funds.

Now, life, health and wealth are interconnected.

Having a sweet life is more difficult in this era. The job outlook is bleak (9.75% remain unemployed as of this date

http://www.suntimes.com/business/2461392,CST-NWS-economy04.article); Starting a sweet home based business is hard, (online

over 90% will fail); and attaining a happy, healthy life filled with weatlth is starting to look like a dream.

Don’t despair. Here’s some encouraging words:

Invest in yourself. That is, learn how to do something different to enhance your current status. If you want to start a

home based business or get into network marketing, learn how to do it. Don’t just sign up for a program because it looks

like a sweet business; no, take some time to read about the product, the compensation plan and the requirements of a

business. Learn what it takes to make money with that program. Some network marketing programs require an auto-ship, a

monthly financial commitment from you to receive products. If that’s what you are interested in, make sure the product is

something you will definitely use. Otherwise, you will be wasting money that your family may not have to spare.

It took me 4 long years to learn how to make money online, and that includes meeting people online who were successful and

learning how to do it from their experiences and my own. I’m not saying it’s going to take you that long, but I want to

let you know that sometimes it does take a little bit of time. Remember, in order to make it happen, you must get

involved, and become a part of the process. Knowledge is king, don’t forget that.

Why we need the rich (“on wealth creation by a wealth creator”) (blackhawkpartners.com)
Biblical Mystery of Financial Empowerment/Blessings (brighthub.com)

Digging Deep For Success

Teasastips — Sun, 30 May 2010 21:14:41 +0000

There are times when I feel like being transparent. You know, let you into my deep, dark secrets and all. So instead of going deep, I’m just going to give you some success marketing depth.

Being an internet marketer is one of the hardest jobs you will ever have. It means you have to work long hours endlessly until you make a buck. There are no guarantees, and everything you do as far as marketing and promoting is concerned is all by trial and error. You won’t know what works until you fail at it. Sounds crappy, huh?

But one thing is for sure, if you change your mind, you can change your life. There are few things in life we have control of and changing our mind is one of them. When we change our mindset, we can envision a future that has absolutely nothing to do with our present circumstances. If you are unemployed and want to start your won business, then this is the best time to do it.

Let’s face it, the economy is never going to be the same again. Those jobs that we used to be able to get and remain on for 30 years are gone. They are in essence, yesterday’s news. The problem becomes are you going to be yesterday’s news?

I have reinvented myself in the last two years because I lost my job in 2008. In my mind, I believe I am the best blogger/photographer in the world. Now that may not be true if you read my Alexa stats, but I believe in myself and my ability to transform my life. That’s what you have to have, belief in the impossible.

Yes, it’s true, it takes money to make money. I accept that as a condition of my work. Recently, I bought advertising in a local newspaper in an attempt to gain more distributors and sales. My plan is wage a full scale media marketing blitz in order to make as much money as possible and then retire comfortably in five years. I have a plan, and I know how I’m going to carry it out.

What about you? What is your plan? Leave your comment below.

How to Kill Your Blog with Bad Marketing (johnchow.com)
Spend Matters — Shameless Self Promotion (spendmatters.com)
Internet Marketing 101: What’s Inside Your Mind? (wealthyways4you.com)

Surefire Strategies For Small Business Article Marketing

Teasastips — Wed, 19 May 2010 11:40:05 +0000

Basic Theory of Article Marketing

“What do you think is involved in article marketing?” If you were to pose that question to a group of beginners who are just starting out, 9 out of 10 will probably say that it just involves submitting articles to article directories. While that isn’t wrong, it is only part true. Submitting an article to an article directory would get it on the internet. That part is what’s correct. But, it won’t mean that the article will actually get viewed, and it also won’t mean that people will click the backlink.

Basically, you could end up with 1,000 articles that each get 1 view a day since no one can find the article, and getting a total of maybe only 10 click throughs.
Which is why, the basic ‘dummies’ theory of article marketing is this:

1. Position your articles where they can be found
2. Write headlines that gain attention
3. Evoke interest in the article body
4. Call to action in the resource box
5. Get more visitors to visit your article

Chances are, unless you’ve done article marketing before, you probably didn’t understand any of that. Let’s take a look at them one by one.

Using Keywords to Position Your Articles

In a nutshell, keywords are just words or phrases that people use to search for anything and everything online. Seeing as we’re getting the nomenclature out of the way, ‘keyword density’ is the amount of a certain keyword per 100 words. Keywords are important – that can’t be stressed enough. Considering that search engines are still the primary way in which people look for anything on the internet, it means that people who are looking for things in whatever niche you’re in, are going to be doing so on search engines.

Thus, when talking about positioning your articles, it essentially means positioning them in the relevant searches, so that they’re more likely to be found by the right people. What happens if this isn’t done? Well, say you had an article about blogging for money, but it didn’t contain any keywords that are being searched for a decent amount of times per month. In this sort of case, there would be no
way that anyone would find your article, and so it would go pretty much unread and unattended.>br>

Admittedly, for long articles there inadvertently ends up being a keyword used here or there, but for reliable results, you’re going to want at least a 1% keyword density (but not more than 3%).

What tactics do you use to market your small business articles? Share them with us please, we’d all love to know!

Article Submitter Tool: Best Way To Get Back Links (wealthyways4you.com)
The Seven Secrets to Getting Your Articles Read (webupon.com)
The Truth About Articles Marketing (sweetbusinesses.com)

Email List Marketing For Business Profit

Teasastips — Mon, 03 May 2010 19:39:47 +0000

Your List = Your Asset

You might wonder why it’s a good idea to build a list. After all, it probably seems like a lot of work to find prospects, get them to accept emails from you, and find new things to send out to them on a regular basis. You might also think it will take a lot of hard work to get people to buy. You know that you can’t just send them low-grade content and expect them to buy simply because you sent them an email.

And if you think these things, you’re right: building a list is very hard. And making sales from lists is also hard. It takes time and it takes attention to detail to do things right. And this is exactly why many marketers never do it. But that is their mistake. You aren’t going to make that same mistake. Building a list and marketing to it is one of the most profitable things you can do in IM; and this guide is going to show you how to do exactly how to go about it. So why is building an email list a good idea? There are many reasons, but these five are probably the most important:

List item 1

Building lists allows you to reduce the cost of acquiring new
customers. Contrary to what you might think, it is much, much
cheaper (on a unique-sale basis) to presale and pitch to one person
until she buys than it is to pitch to different people until one of them
buys.

List item 1

Building lists allows you to maximize the profit that you generate
per customer.

List item 1

Having a list means that you can participate in major launch events.
Next time there’s a big launch, you can benefit by being one of the
first affiliates to offer the product.

List item 1

Having a list allows you to test your copy. With a captive audience,
you can run controlled experiments to test your copy’s conversion
rate before you pay to send the same advertisement out to a larger
audience.

List item 1

Having a list allows you to bring more to the table in future joint
venture partnerships. Rather than simply offering to do part of the
product-creation work, you can now offer to market the completed
product to your list.

For these five reasons and many, many others, list building is one of the most profitable things you can do as an Internet marketer. Not only will it help you to monetize your current sites better, but it will also open up new avenues for partnership and marketing.

NOTE:

As I was working my list this weekend, I discovered that calling subscribers first is more professional than sending out an initial anonymous email, particularly if you are trying to get them to sign up for a home based business opportunity. My goal of contacting my list members was to get them to listen to an opportunity call, so I wanted to make that call prior to emailing them. It’s not something everyone will do, but it’s what I did.

How to Set Up Autoresponder Campaign (internetmarketingformommies.com)
4 Things an Ethical Internet Marketer Can Learn from Spammers (copyblogger.com)
Network Marketers – The Secret to Building a Huge List (adamzaius.net)
82% Increase in Landing Page Opt-ins – 3 Secrets Revealed (conxentric.com)

Article Marketing

This is by far one of the most effective ways of increasing your backlinks and improving your site’s ranking. In a nutshell, article marketing is accomplished by writing a series of short articles and then distributing them to article directories. Each one of these articles has a relevant back link with anchor text that you choose.

To use article marketing to your advantage you simply come up with a list of keywords that you would like to target. Write, or have written, articles that use each of these keywords in the title and several times throughout the body of the article.

In context links are more important to Google

After the articles have been written, submit them to several different article directories. You should choose 20 to 30 quality directories that have a good page rank. Remember that these article directories will be sending link juice your way, so you shouldn’t just post to any directory you find.

MORE IS NOT BETTER, SO DON’T SUBMIT YOUR ARTICLES TO ALL THESE DIRECTORIES! CHOOSE A COUPLE AND KEEP IT MOVING!

Backlink Building For Newbies!! (sweetbusinesses.com)
How Web Directories can help you build backlinks – ExpoMarkets (ronmedlin.com)
The 5 Best Backlink Analysis Tools (davidnaylor.co.uk)
Backlinks Strategies for Getting High Google PageRank (shoutmeloud.com)
Here’s How To Get Google To Love You In Just 4 Months (businessinsider.com)

Sweet Businesses » Marketing

Email and Social Media = More Profits

The Allegation

You might enjoy this post also

The Real Definition of Successful Marketing

SECRET #1: THE REAL DEFINITION OF “SUCCESSFUL MARKETING.”
*************************************************************

The Right Message… To The Right Market… At The Right Time!

To make the most of your marketing dollars:

LaTease Rikard

You might enjoy this post also

How to Attain Sweet Life, Health and Wealth

You might enjoy this post also

Digging Deep For Success

You might enjoy this post also

Surefire Strategies For Small Business Article Marketing

Basic Theory of Article Marketing

Using Keywords to Position Your Articles

You might enjoy this post also

Email List Marketing For Business Profit

Your List = Your Asset

NOTE:

You might enjoy this post also

Top 10 Article Directories For Getting Backlinks!

Article Marketing

MORE IS NOT BETTER, SO DON’T SUBMIT YOUR ARTICLES TO ALL THESE DIRECTORIES! CHOOSE A COUPLE AND KEEP IT MOVING!

You might enjoy this post also

Sweet Businesses » Marketing

Email and Social Media = More Profits

The Allegation

Related articles by Zemanta

You might enjoy this post also

The Real Definition of Successful Marketing

SECRET #1: THE REAL DEFINITION OF “SUCCESSFUL MARKETING.” *************************************************************

The Right Message… To The Right Market… At The Right Time!

To make the most of your marketing dollars:

LaTease Rikard

Related articles by Zemanta

You might enjoy this post also

How to Attain Sweet Life, Health and Wealth

Related articles by Zemanta

You might enjoy this post also

Digging Deep For Success

Related articles by Zemanta

You might enjoy this post also

Surefire Strategies For Small Business Article Marketing

Basic Theory of Article Marketing

Using Keywords to Position Your Articles

Related articles by Zemanta

You might enjoy this post also

Email List Marketing For Business Profit

Your List = Your Asset

NOTE:

Related articles by Zemanta

You might enjoy this post also

Top 10 Article Directories For Getting Backlinks!

Article Marketing

MORE IS NOT BETTER, SO DON’T SUBMIT YOUR ARTICLES TO ALL THESE DIRECTORIES! CHOOSE A COUPLE AND KEEP IT MOVING!

Related articles by Zemanta

You might enjoy this post also

SECRET #1: THE REAL DEFINITION OF “SUCCESSFUL MARKETING.”
*************************************************************