Posts Tagged ‘preeminence’

Build Your Preeminence

Preeminence is essentially a
perception. It simply means that

LINE YOUR DUCKS UP

people believe you are the best or
one of the best or at least better
than most others, at what you do.
It’s because of preeminence that
people choose your business over
the competition, that you can
charge higher prices and why
people seek you out instead of you
needing to solicit clients through
aggressive selling.

It actually doesn’t matter if you really are the best at what you do – that’s a
subjective point of view no matter how you look at it. What counts is that you
appear superior in some way, in the view of the people you are trying to
influence.

You want preeminence because it will convince people to join your membership
site and make it easier to find partners who will promote your membership site.
Preeminence is established by association with other people who have
preeminence, by placing yourself in a position to create the perception of
preeminence (for example coverage in the media, speaking at an event) or by
delivering so much value that people refer to your materials as definitive.

Demonstrate Proof

Proof is a key principle for a successful membership launch. When you can
show that you have done what you are claiming to be good at, and even better -
when you can show how you have helped others achieve real results through
the use of testimonial case studies with your past or current members – it is much
easier to convince new people to become members of your site.

In my case I used many proof elements when releasing my membership site,
some of which were planned and some were developed over time without
realizing they would eventually contribute to the success of a new business.
The important point here is that right now you know something and if you can

translate that knowledge into value for other people, then you have the key ingredients for preeminence.

It’s by helping others and constantly being proof of your own hype, that you build your credibility and become an expert in your field.

Without Preeminence You Will Struggle

There are thousands of people who will read this report, many of whom have the
skills, the resources and the knowledge to fill a membership site with great
content and to genuinely help people with what they teach.
Unfortunately for most people, they lack preeminence in their industry, meaning it
will be difficult to successfully launch a membership site because no one will ever
find out about it, or even if they do, they won’t trust the creator enough to make a
purchase.

Preeminence is what helps you form
relationships with other preeminent
experts, and it’s through relationships
with other experts, many of whom have
access to thousands of people, that you
gain the advantages of leverage and
credibility transference.

When an expert recommends you,
instantly in the eyes of the people
hearing his or her recommendation, you
become an expert too. Plus, you gain
access to the influence they have over
their constituents as potential members of your site.

Knowing the right people means you can reach thousands – even millions – of
potential customers, when your friends and colleagues promote your launch.
That’s true leverage and a very powerful advantage.

I’ll talk more about joint ventures and affiliate marketing later, but bear in mind
now, that it’s because of preeminence and relationships that you can enjoy a
huge influx of new members into your site within the first few days after opening,
regardless of whether right now you have an email list or popular website. You
can start with zero and succeed, when you have access to other people’s assets.

To put it simply, you need affiliates if you want a big launch. If you are starting
with nothing, and in order to convince people to work with you, they need to see
that you are good at what you do. Preeminence is the intangible force that
drives relationships with key partners and influences the decision making
process of potential customers.