Posts Tagged search engine

Proper Internet Marketing Has Its Own Rewards

Feb 18

Posted by Teasastips in SEO, home business success, make money online | No Comments

: Image via Wikipedia

Just like anything else in life, to reach a summit you have to start with the first step. In fact, internet marketing is exactly that: choosing a summit that you want to climb, planning the expedition, and executing your plan with consistency until you reach the top. Investing in your internet marketing education is a step toward the top of the summit.

Internet marketing is easy, once you learn the “tricks” that 99% of all others trying to make a buck online don’t know. The first and most important trick is coming up with a winning game plan using a tried and tested strategy.

Let’s discuss the “tricks”, or strategy that will put on a winning trajectory. I’ve broken down internet marketing strategy into the following steps for simplicity:

1. Select Your Target Keyword

You won’t be able to rank well on all keywords at the same time. You need to select one or two single keyword phrases on which to focus your ’sniper bullet’. To see what kind of phrases people are looking for, see the Keyword Suggestion Tool. This is an ‘inventory’ of all keyword searches on Overture.com, and the information is free, so use it!!

2. Establish a Budget

marketing on the internet won’t be free, so you’ll need to decide ahead of time how much money you will be able to spend. As you set out to begin your campaing, you’ll come across a myriad of companies offering to help you drive traffic for a “modest fee”. You can mount a VERY effective campaign yourself for under $200.

Always remember, you don’t want traffic – you want positioning (ranking). When you get to the number 1 position, traffic will come; it’s the law of internet marketing gravity! Your sole focus should be on how to reach the #1 spot, not purchasing clicks.

3. Create Your Websites

This is the step where I lose most people. “Create a web site? I just barely figured out how to use Windows!” Don’t worry – we’ll show you everything you need to do to set up your web sites on a very tight budget.

4. Do Your Homework

Buy yourself a 3-ring binder and start keeping notes like you’ve got a final exam coming up in a few weeks! In your binder you will record your observations, your thoughts, keep a copy of our Internet Marketing Manual handy, sketch out your link strucutres, store printouts of your SEO reports generated by tracking software, and more. If you don’t write down what you’re doing or how your doing it, you’re flying blind!

5. Enact Course Corrections

people wonder how I do so well in the Search Engines. They think I’m some sort of boy-genius that cracked the super-secret Google algorithm. I’m sorry to burst thier bubble, but the real trick to getting to top spots is constant course correction (making LOTS of mistakes and learning from them!). I am always searching the net for Internet Marketing discussion boards and analyzing high ranking pages to figure out how to improve my own sites. Once I find a new ‘trick’, I try it out – not knowing in advance if it will work or not. Over the course of several years, I’ve be able to scratch and claw my way to the top. It was (and still is) a journey and requires attention, intrigue, and curiosity. Rome was not built overnight, and niether is search engine marketing.

Just like anything else that you want, you have to be consistent and work hard at it. Life has its own rewards and so does proper internet marketing.

Don’t You Want To Catch Google Spiders? (sweetbusinesses.com)
SEO Happens To Be A Very Important Internet Marketing Strategy (ronmedlin.com)
Link Building For SEO (ronmedlin.com)
Obtaining the Best SEO with Article Marketing (webmanmarketing.com)
Why SEO is Important in Internet Marketing (slideshare.net)
5 Useful Search Engine Optimization Tips (tlmarketing.net)

Tags: Google, Marketing strategy, PageRank, search engine, search engine optimization, Web Design and Development, Web search engine, Website

Don’t You Want To Catch Google Spiders?

Feb 16

Posted by Teasastips in SEO, keywords | 3 Comments

: Image via Wikipedia

Todays Guest Post is by Patrick Oborn, VP of Marketing at Commission River.

Keyword Density

By Patrick Oborn

When a Google spider comes across your page, one of the main things it is looking for is the total number of words you use (in visible text) and the keywords relating to your web page; or keyword density. In the early days of the internet, webmasters used to fill their pages up with keywords, repeating them over and over and over again, to try to get top search engine positions. Google and the other search engines wised up to this tactic not long after, and created ’spam’ filters, or thresholds, to eliminate sites from their index that violated these limitations. This eliminated a lot of jokers from the playing field and cleared the way for people willing to work and author genuine content to gain ground in the rankings.

OPTIMUM KEYWORD DENSITY

When you author content for your web site, including press releases, help articles, industry analysis, etc. you need to keep keyword density in the back of your mind. You are writing a ‘mad lib’ around your keyword, making sure that you follow these general guidelines:

Use your keyword 1-2 times for every 100 words
Space the keywords out evenly in your text.
Don’t use the keyword twice in the same sentence
Use your keyword in the ‘ALT’ tags of your graphics
Spell-check the viewable text of your web page – Google most likely deducts relevancy points for poorly written content.

These guidelines will give you the ground rules by which you can create quality content that Google will ‘like’, which is the key to increasing your PageRank and ultimately, your ranking in Google.

Here are some keyword optimized examples:

Is it time to look for T1 service? Many people are confused when they consider whether to upgrade from DSL or not. There are several factors to consider when examining your current DSL connection and the possibility of replacing it. For many people the biggest factor is reliability and if reliability is critical to the applications you run over your connection you should seriously consider replacing your DSL connection with a T1 (also known as a DS1). DSL is a quick and cost effective method of acquiring high speed bandwidth however it is not intended to support commercial applications or large numbers of users as are T1 service connections.

Word Count: 113 Words
Keyword Occurrences: 2
Keyword Density: 2/113 (1.8%)

T1 pricing has come down dramatically over the past few years as more telecommunications companies are fighting for a place in a smaller market. While many service providers did have room to lose margin, many have come dangerously close to the edge of selling circuits at a loss with overaggressive pricing and incentives. It seems that in the race to the bottom many providers failed to learn the lesson that selling at a loss does not create a long lasting and healthy company no matter how many circuits or widgets you sell. Many companies selling at a loss have already been in bankruptcy and look like they will repeat this exercise as they did not learn from their first go around. In basic terms, solvency of the T1 internet service provider should be a consideration over T1 pricing when looking at great bargains.

Word Count: 148 Words
Keyword Occurrences: 2
Keyword Density: 2/148 (1.4%)

Strategies for Optimizing Your Website and Achieving Number One Rankings (ronmedlin.com)
List of 17+ SEO and Webmaster tools (techmadly.com)
SEO Tools and Functioning of SEO (mt-soft.com.ar)
Five Areas to Focus On for Effective SEO Copywriting (copyblogger.com)
Without Traffic Your Content Doesn’t Get Read (buildabetterblog.com)

Tags: Google, keyword density, PageRank, search engine, Web Design and Development, Web page, Web search engine, Website

Page Rank Not Important Anymore

Jan 1

Posted by Teasastips in google page rank, google page rank dead, page rank, page rank dead | 18 Comments

UPDATE: GOOGLE HAS QUIETLY DITCHED PAGE RANK IN FAVOR OF BEHAVIORAL TARGETING—-http://www.webpronews.com/topnews/2009/10/15/google-ditches-pagerank-in-webmaster-tools 10-18-2009

When this post first appeared in January, there was a lot of doubt that Google would abandon Page Rank. Most bloggers and webmasters wanted to know how then, would Google give relevancy and importance to a site if Page Rank was ditched? Well, along came the power of Facebook and Twitter causing Google to rethink how they were running the search business. Now the search business is ran by Twitter. When Michael Jackson died this summer, Twitter had it first, Google followed. Its been this way all year, breaking news being broke on social networks and not search engines….Read below what I reported early this year…

********************************************************************

Page Rank is not going to mean much this year. That’s straight from the SES Summit held recently in Chicago. Google man in the know, Matt Cutts talked about it extensively, stating that Search Marketing is making a complete migration to behavioral targeting.

See Matt Cutts Video Here:

Behavioral targeting allows search engines to predict accurately what users are searching for based upon past search behavior. Facebook is modeled after this method, and in case you haven’t used the social network, it’s quite successful with behavioral targeting.

Being able to synchronize user search habits opens the door for search predictions, ones that will be highly targeted.

Focusing on marketing transparency instead of obsolete ‘push-sale-push-sale’ tactics, will mean the difference between making money online and not making money online. Page Rank is not important any more. It’s being replaced with behavioral targeting, and that algorithm is as unique as our DNA.

Is Page Rank dead? Bloggers have been predicting the demise of Page Rank since 2003, It may not have bitten the dust totally, but it definitely won’t mean as much as it once did. Paying attention to your analytics and interpreting your traffic, will go much farther.

Tags: search engine, SEO, webmaster tools

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Posts Tagged search engine