Posts Tagged search engine optimization

Proper Internet Marketing Has Its Own Rewards

Feb 18

Posted by Teasastips in SEO, home business success, make money online | No Comments

: Image via Wikipedia

Just like anything else in life, to reach a summit you have to start with the first step. In fact, internet marketing is exactly that: choosing a summit that you want to climb, planning the expedition, and executing your plan with consistency until you reach the top. Investing in your internet marketing education is a step toward the top of the summit.

Internet marketing is easy, once you learn the “tricks” that 99% of all others trying to make a buck online don’t know. The first and most important trick is coming up with a winning game plan using a tried and tested strategy.

Let’s discuss the “tricks”, or strategy that will put on a winning trajectory. I’ve broken down internet marketing strategy into the following steps for simplicity:

1. Select Your Target Keyword

You won’t be able to rank well on all keywords at the same time. You need to select one or two single keyword phrases on which to focus your ’sniper bullet’. To see what kind of phrases people are looking for, see the Keyword Suggestion Tool. This is an ‘inventory’ of all keyword searches on Overture.com, and the information is free, so use it!!

2. Establish a Budget

marketing on the internet won’t be free, so you’ll need to decide ahead of time how much money you will be able to spend. As you set out to begin your campaing, you’ll come across a myriad of companies offering to help you drive traffic for a “modest fee”. You can mount a VERY effective campaign yourself for under $200.

Always remember, you don’t want traffic – you want positioning (ranking). When you get to the number 1 position, traffic will come; it’s the law of internet marketing gravity! Your sole focus should be on how to reach the #1 spot, not purchasing clicks.

3. Create Your Websites

This is the step where I lose most people. “Create a web site? I just barely figured out how to use Windows!” Don’t worry – we’ll show you everything you need to do to set up your web sites on a very tight budget.

4. Do Your Homework

Buy yourself a 3-ring binder and start keeping notes like you’ve got a final exam coming up in a few weeks! In your binder you will record your observations, your thoughts, keep a copy of our Internet Marketing Manual handy, sketch out your link strucutres, store printouts of your SEO reports generated by tracking software, and more. If you don’t write down what you’re doing or how your doing it, you’re flying blind!

5. Enact Course Corrections

people wonder how I do so well in the Search Engines. They think I’m some sort of boy-genius that cracked the super-secret Google algorithm. I’m sorry to burst thier bubble, but the real trick to getting to top spots is constant course correction (making LOTS of mistakes and learning from them!). I am always searching the net for Internet Marketing discussion boards and analyzing high ranking pages to figure out how to improve my own sites. Once I find a new ‘trick’, I try it out – not knowing in advance if it will work or not. Over the course of several years, I’ve be able to scratch and claw my way to the top. It was (and still is) a journey and requires attention, intrigue, and curiosity. Rome was not built overnight, and niether is search engine marketing.

Just like anything else that you want, you have to be consistent and work hard at it. Life has its own rewards and so does proper internet marketing.

Don’t You Want To Catch Google Spiders? (sweetbusinesses.com)
SEO Happens To Be A Very Important Internet Marketing Strategy (ronmedlin.com)
Link Building For SEO (ronmedlin.com)
Obtaining the Best SEO with Article Marketing (webmanmarketing.com)
Why SEO is Important in Internet Marketing (slideshare.net)
5 Useful Search Engine Optimization Tips (tlmarketing.net)

Tags: Google, Marketing strategy, PageRank, search engine, search engine optimization, Web Design and Development, Web search engine, Website

Short And Sweet: An SEO Primer

Feb 8

Posted by Teasastips in social media | No Comments

: Image via Wikipedia

SEO tools

Search Engine optimization is of two kinds, Organic and Mechanical. Organic SEO depends on manual or natural ways of optimizing a website and takes more time resulting in long lasting results. Mechanical SEO use software i.e. seo tools to optimize a website. It takes less time but results have a shorter shelf life.

SEO tools are numerous. They are available for keyword verification checking and suggestions, link popularity checks, meta tag optimization, search saturation checking, back link building, search engine ranking etc.

The seo tools are being extensively used today to optimize websites. In the fiercely competitive industries it is very important to be on top of Google, Yahoo or any other search engine rankings to tap targeted audience. This greatly helps to sustain, grow and expand your business through your website.

Each category of seo tools in turn has number of software developed by different companies. It is relevant to know which are good before you embark upon using one. Almost all of them have demo versions available for free download. You can always try them out before narrowing your options and buying the best. Remember, SEO tools are only tools; one should use them with a lot of prudence lest the search engines black list you.

Benefits of SEO (ronmedlin.com)
SEO Mistakes to Avoid (suescaletta.com)
Bing Can Be Dominated With Top SEO Software Systems (marketingonlineinternet.com)
Top 10 Seo Mistakes And How To Correct Them (slideshare.net)

Tags: Add new tag, Google, Meta element, Methods of website linking, Optimization, search engine optimization, Web search engine, Website, yahoo

Your Copy Sucks, And Your Traffic Stinks!

Jan 29

Posted by Teasastips in SEO, copywriting, internet marketing | 2 Comments

How to make your copy sing to the visitors of your site...

One of the most important reasons as to why copywriting for the web is different is that the mindset of those who are going to be reading it is different. More often than not, most web pages will be found via a search engine. This is very significant, as it means that the person reading your site has been looking either for you or someone like you. So that puts them in control. This is because they will be focused on finding a particular product, service or piece of information. So anyone visiting your site for the first time and has found it via a search engine will have a few questions in mind. “Have I come to the right place?” also “Will I find what I’m looking for at this page or site?” Finally, they would be asking themselves “Do I feel able that I can complete the task at this point?”

So what is vital is that you answer these questions in both your headline, and any sub-headlines you may have. It needs to be able to secure a response from this first time visitor immediately. In order for this to happen, your writing needs to provide answers so that the visitor knows exactly what they are looking for. What is important when writing any copy for the web is that you reassure any visitors that they are in the right place, and that they should continue to read on.

Why Every Visitor Counts

If you fail to plan, then you are likely to fail in your endeavor of producing great copy. If you wish to achieve your goals, it is important to gather all the facts. First, you should anticipate the users’ of your sites questions. Normally, there are four questions that a user will have that will need to be answered.

1. What am I doing here?

2. How do I do it?

3. What is in it for me?

4. Where do I go from here?

So if your site’s design and navigation can not provide an obvious answer to these questions, then you should look at using copy in order to explain them. It is important that the answers to these questions should be obvious to all your users, and not just those visiting your site for the first time.

What is important to remember is that half the visitors to a site will not try to bother with working things out for themselves, and the other half may not even succeed.

Next, when planning, focus on your core audience. Remember, you will not be able to reach everyone, so make sure that the copy you produce addresses your site’s most important visitors directly. So, spend time explaining what the site can do for them in particular. If you want to make it more effective, then do not use words which would only be looked at by people you do not need.

However, if you are targeting more than one type of visitor to your site, then make sure that you can direct them to different pages. What you should remember is that a visitor will go somewhere else if they do not feel your site has something of value to offer to them in particular. So when providing them with facts, let the facts speak for themselves.

5 Tips For Starting A Web Based Business (slideshare.net)
What Is SEO Copywriting for? (ronmedlin.com)
Top Tips to improve search rankings (strivepr.com)
Discover How To Increase Website Traffic Now! (ronmedlin.com)
Keep Your Website Visitors Coming Back (lazerpromotions.com)

Tags: Add new tag, copywriting, Design, Information, search engine optimization, Web page, Web search engine, Website, World Wide Web

Are Twitter and Facebook Links Any Good?

Jan 20

Posted by Teasastips in SEO, social networking, twitter | 12 Comments

: Image by PubCon via CrunchBase

By that I mean, the no-follow aspect of Twitter and Facebook. Links from Twitter and Facebook are treated the same as any other link. If it is a reputable link, then it will gain you some link juice. However, the issue comes where some profiles on social networks are not public. If your profile on Facebook is not public, and can not be crawled by the search engines, then definitely you are not getting any link juice from it.

However, if your profile is public and the search engines can crawl your profile, then your links can be used to assist in the backlink building for your site.

Here is a video produced by Google’s Matt Cutts (with a new hair cut) explaining Twitter, Facebook links as well as .edu and .gov backlinks.

Do You Still Care About .Gov or .Edu Links? (marketingpilgrim.com)
How does Google rate links from Facebook and Twitter? Another good reason to have a Facebook Page (krishnade.com)
Google Social Search (bruceclay.com.au)
What’s a Tweet Worth? – and other musings (webmetricsguru.com)
Want To Be Found By Bing? (sweetbusinesses.com)

Tags: Add new tag, facebook, Google, Matt Cutts, search, search engine optimization, social network, twitter, Web search engine

Want To Be Found By Bing?

Jan 11

Posted by Teasastips in SEO | 9 Comments

: Image via CrunchBase

If you want to be found by Bing, then you’re going to have to think differently about search. Bing is making it easier to compete for broad search terms because of the way the categories ‘rise’ to the surface automatically. This feature actually increases the number of results on the search page and it generates more relevant content. Basically, the same SEO strategies that are used for Google and Yahoo are applicable to Bing.

Here are some tips…

Nail the basics. As always unique content is king. Use ‘H’ tags for titles, alt tags for images, use unique page titles and descriptive meta tags. Its very important that your content is free of spelling and grammatical errors. Again, master the basics first for success with Bing.
Because Bing categorizes sites and its content, it also emphasizes the links or backlinks that a similar to the topic being searched. Quality, relevant links will go a long way in getting high search rankings on Bing. For example, if you are searching for ‘cars’ then model types like Ford, Lincoln and Honda would show up beneath the top level searched for term ‘cars.’ I believe the thinking her is that a site should be all about the same topic in order to rank well.
Bing also prefers older domain ages. This site probably won’t rank high because the domain is less than one year old; and Bing establishes authority like Google does by identifying the domain age.

These are just some of the off the cuff, noticeable things I discovered in taking a look at Bing. There is still no substitute for developing great, original content directed toward your intended audience. All the things you currently do to be found by the search engines, continue doing them. Bing is just another player in the search engine game and SEO strategy won’t change for any search engine.

Is link building still relevant for website marketing? (opencircle.co.za)
What is SEO all about? (startups.com)
Perfecting Keyword Targeting & On-Page Optimization (seomoz.org)
Search Engine Optimization Guide for Beginners (webmanmarketing.com)
Appearing Natural in the Eyes of the Search Engines (lazerpromotions.com)

Tags: Add new tag, Backlink, bing, Google, Honda, Meta element, search, search engine optimization, yahoo

A Chance To Engage Readers: The Zemanta Plug-In

Dec 21

Posted by Teasastips in SEO, keywords | 12 Comments

: Image via CrunchBase

As I was commenting on blogs this morning, I ran across a neat wordpress plug in that allows the opportunity to reblog this content. I thought to myself, reblogging would be terrific because it would create instant link backs and instant distribution of my content.

To me, that seemed like a great answer to the problem of people not wanting to comment, or not leaving a comment. The whole purpose of this blog is to help people understand how to use various promotional tools online designed to drive traffic to your blog and make money from the traffic. So, I installed the Zemanta plug in and so far I am in awe!

Let me tell you why:

As I write my blog post Zemanta locates images, and related articles for me. In addition, this plug-in suggests tags and keywords that fit my post topic. For you bloggers who have difficulty discovering keywords for your blog posts, Zemanta just may be your answer. Also, if you are using the Meta SEO Pack plug in for wordpress, you can use the suggested tags and pop them in the Meta Keywords box for the plug in. So far, all I can see is good things from this plugin. It is SEO friendly, gives you instant backlinks, suggests other articles your readers may be interested in, provides and suggests images for your post, offers your readers a chance to reblog your post and suggests tags and in-text links for you.

What are intext links?

In-text links

Adding hyperlinks is easy peasy lemon squeezy with Zemanta’s single-click link suggestions!

As you write your blog post, Zemanta picks out which people and terms are important in the text and recommends links to them. Inserting a link is a one click operation, but if you really want control, you can pick out a different destination from the drop-down (not available on all links).

Try out Zemanta, it can only enhance your blog as well as create an opportunity to further engage your readers.

Off Topic: Zemanta – a Tool for Bloggers (highballblog.com)
Zemanta (fulltimechris.blogspot.com)
Expert WordPress Automated Blog Installer (howtospoter.com)
This site uses Keywordluv (cepoko.com)
Plugin: Elegant Way to Show Details of Post Author (blogperfume.com)
Rookie Lessons for New Bloggers (problogger.net)
What Are You Doing with Your Blog Over the Holidays? (problogger.net)
To Comment or Not To Comment (travelblissful.com)

Tags: blog, Plug-in, search engine optimization, wordpress, Zemanta

Loading
Subscribe today!
Enter your Email

Preview | Powered by FeedBlitz
SUBSCRIBE TO SWEET BUSINESSES
About
Sweet Businesses is a resource for learning how to promote your business using social media. Facebook and Twitter mastery is discussed here daily, join in the conversation!
Get Paid By Sponsors To Tweet
In the past…
What You Say
Vote on this article at blogengage.com on How Social Networking Can Save Education
Teasastips on 25 StumbleUpon Mysteries Unveiled
Teasastips on StumbleUpon Tips To Success Part 2
Teasastips on Twitter Profile Page Rank For Real?
Hammad | Laptop on Twitter Profile Page Rank For Real?
jessiev on StumbleUpon Tips To Success Part 2
jessiev on 25 StumbleUpon Mysteries Unveiled
San Diego Boutique Hotels on The Rich Jerk: Never Trust A Guru
Character Education on Successful Social Media Experts Have A Plan
Teasastips on Successful Social Media Experts Have A Plan
Recent Posts
How Social Networking Can Save Education
Successful Social Media Experts Have A Plan
The Rich Jerk: Never Trust A Guru
Did You Know Free Reports Build Lists?
Let The Games Begin!
To Blog or Not To Blog?
Cutting Through Affiliate Program Confusion
Parents: Warn Your Kids about Internet Safety
Proper Internet Marketing Has Its Own Rewards
Don’t You Want To Catch Google Spiders?
What do you think about Sweet Businesses?

What You Say About Sweet Home Based Businesses

Our Reviews

"Enjoyable blog on making money online. Articles on Twitter, Facebook, and more. The article on the demographics of Facebook suprised me. Well written and timely."

Wayne
cashman57.newcreditapplications.com

"Thanks fotr the tips, especially liked your social marketing tips. Very insiteful. Boy, it all seems to be about social marketing doesn't it? Not sure how much buying traffic it all brings though. I'm still too new to it. "

Tami
essensu.blogspot.com

"Great site with the list of other blog sites ,great information for any one looking to do blogging."

Sammy
video-class.com/mega/affiliates/t.php?rid=75

"A very nice writing style & I love your mission statement. Smooth layout."

Sherri-Anne
get-paid-to-click-directory.blogspot.com/

"Awesome blog, I only scanned a few of the initial listings and from each topic that I read, I took something from it that I didn't know. I think I will be printing it out and placing it in my binder, so that it will be a little more accessible to me. You have really did an incredible job, Congrats on a job well done!!!"

SF
squidoo.com/mybabysteps

"You put together a wonderful looking blog. Very informative too. I wish you lots of SUCCESS on whatever you try to do with your life and I certainly hope you have a wonderful and productive week."

Geri
WebWonders.org

"This was refreshing to see a blog about an interesting subject. It really made me stop and read the whole thing! That's what it is all about...Good job, and thanks for telling a few tips I didn't know. 8) Good Luck!"

pamela
marpa.ws/

"Good-looking site! Great article on article writing! You have good content. You should do well with this site. Best of luck to you in your Internet endeavors! Keep up the good work!"

Jorge
surveysentinel.ya23.com

Get your own reviews, free traffic at

Blog Directory
Visit Mom Bloggers Club
Meta
Log in
Entries RSS
Comments RSS
WordPress.org
Use Azoogle And Change Your Lifestyle!

Sweet Businesses

Sweet Businesses

Posts Tagged search engine optimization

Proper Internet Marketing Has Its Own Rewards

Your Copy Sucks, And Your Traffic Stinks!

Want To Be Found By Bing?

A Chance To Engage Readers: The Zemanta Plug-In

In-text links

Subscribe today!

SUBSCRIBE TO SWEET BUSINESSES

About

Get Paid By Sponsors To Tweet

In the past…

What You Say

Recent Posts

What do you think about Sweet Businesses?

What You Say About Sweet Home Based Businesses

Meta

Use Azoogle And Change Your Lifestyle!

Got A Suggestion?

Blogroll

Sweet Businesses

Sweet Businesses

Posts Tagged search engine optimization

Proper Internet Marketing Has Its Own Rewards

Guest post by Patrick Oborn, VP of Marketing, Commission River

Related articles by Zemanta

Short And Sweet: An SEO Primer

Related articles by Zemanta

Your Copy Sucks, And Your Traffic Stinks!

Related articles by Zemanta

Are Twitter and Facebook Links Any Good?

Related articles by Zemanta

Want To Be Found By Bing?

Related articles by Zemanta

A Chance To Engage Readers: The Zemanta Plug-In

In-text links

Related articles by Zemanta

Subscribe today!

SUBSCRIBE TO SWEET BUSINESSES

About

Get Paid By Sponsors To Tweet

In the past…

What You Say

Recent Posts

What do you think about Sweet Businesses?

What You Say About Sweet Home Based Businesses

Meta

Use Azoogle And Change Your Lifestyle!

Got A Suggestion?

Blogroll