Posts Tagged Web search engine

Successful Social Media Experts Have A Plan

Mar 3

Posted by Teasastips in social networking | 3 Comments

Is It Really Possible to Create a High Traffic Blog?

The blogging bug bit mankind a couple of years ago and since then, it has spread like a virus. Blogging as a hobby appeals to people of all generations; everyone, from the age of eight to eighty, seem to be interested in the concept. The reason behind this is that the topics of the blogs are of such diverse nature that it has an inborn element of appeal attached to it.

Nowadays, people blog on just about anything, from their experience of a one-night stand to their latest culinary endeavors.

And needless stay, most blogs have a dedicated readership base, a fact that is reflected by the huge amount of online traffic each blog enjoys everyday. This unconventional ability to attract readers without putting in too much of an extra effort soon caught the attention of the corporate houses. Once the clever bourgeoisie got wind of this fact, they immediately tapped this sector to advertise themselves. In return they set up a source of income for the bloggers. Truly something quite unheard of!

Why does a blog attract so many netizens? The reason lies in the fact that most blogs are like one’s personal diary made public, where every common man reflects on his day-to-day experiences. In the midst of these discussions, there comes forth issues of social relevance, and soon concerned readers pour in to share their views. So it’s quite evident that the social networking facility of a blog is the secret behind its being such a brilliant net traffic inducer.

The very concept of blog may not be directly a social networking scheme; in fact the very idea of having a common public forum for discussing things appealing to similar tastes was already present in websites and chat rooms.

Twitter and Facebook came after blogging had already won the faith of almost all netizens. But the revolutionary thing about blogs was that it afforded people to elaborate their views or display their literary skill or any other such fondness and in turn make new friends with people of similar or different passions.

When corporate houses understood the marketing potential of blogs, they immediately set up sites Lifehacker and Kotaku, each of which has its own set of dedicated content writers, who have to ability to amalgamate their creative juices with their bookish (or shall should I say wikish) knowledge and churn out new articles at the flash of a lightning.

Hence, interested readers would log onto that page every half an hour or so to check out what’s new. And the fun doesn’t stop there. Most readers, after reading these blogs, comment on them as well. Nine out of ten times a healthy conversation ensues which leads to an elaborate process of quoting numerous bloggers and thereby getting to know other people who might thinking about these matters.

Social networking inevitably leads to linking of various blogs together. Once the process of linking starts, the blog sites become virtually a more powerful search engine than Google or Yahoo, since quite effortlessly and without any net traffic hassles, the concerned reader would get to know a lot about the issue.

These opinions are again open to debate; some are a bit biased while others are extremely lame in their logical structure. But since they reflect the various human perspectives of a single issue, blogging ensures that a person develops the ability to appreciate various angles of a single matter.

By being informal in their structure, blogs do cater to a large and dedicated reader base, one that keeps expanding with time.

If you want to go this route, make sure you write your content in such a way that it encourages healthy conversation between bloggers. Soon enough, you’ll notice marketing managers hankering after you to attach a small tagline of their product to your blog. In that process you end up earning quite a bit, if and only if you have the flair to weave magic out of words. Happy Blogging!

Google Adds Facebook Pages to Real-time Search (mashable.com)
Blogging Tip: Make most out of your Top landing page (shoutmeloud.com)
Yahoo extends social drive with Twitter deal (v3.co.uk)
Facebook status updates to appear in Google (telegraph.co.uk)
Another Way To Promoting A Blog Is By Email Signature (yearn2blog.com)
Press Releases for Building Traffic and Recognition (thoughtmechanics.com)

Tags: blog, facebook, Google, Kotaku, Lifehacker, Social network service, Web search engine, yahoo

Proper Internet Marketing Has Its Own Rewards

Feb 18

Posted by Teasastips in SEO, home business success, make money online | No Comments

: Image via Wikipedia

Just like anything else in life, to reach a summit you have to start with the first step. In fact, internet marketing is exactly that: choosing a summit that you want to climb, planning the expedition, and executing your plan with consistency until you reach the top. Investing in your internet marketing education is a step toward the top of the summit.

Internet marketing is easy, once you learn the “tricks” that 99% of all others trying to make a buck online don’t know. The first and most important trick is coming up with a winning game plan using a tried and tested strategy.

Let’s discuss the “tricks”, or strategy that will put on a winning trajectory. I’ve broken down internet marketing strategy into the following steps for simplicity:

1. Select Your Target Keyword

You won’t be able to rank well on all keywords at the same time. You need to select one or two single keyword phrases on which to focus your ’sniper bullet’. To see what kind of phrases people are looking for, see the Keyword Suggestion Tool. This is an ‘inventory’ of all keyword searches on Overture.com, and the information is free, so use it!!

2. Establish a Budget

marketing on the internet won’t be free, so you’ll need to decide ahead of time how much money you will be able to spend. As you set out to begin your campaing, you’ll come across a myriad of companies offering to help you drive traffic for a “modest fee”. You can mount a VERY effective campaign yourself for under $200.

Always remember, you don’t want traffic – you want positioning (ranking). When you get to the number 1 position, traffic will come; it’s the law of internet marketing gravity! Your sole focus should be on how to reach the #1 spot, not purchasing clicks.

3. Create Your Websites

This is the step where I lose most people. “Create a web site? I just barely figured out how to use Windows!” Don’t worry – we’ll show you everything you need to do to set up your web sites on a very tight budget.

4. Do Your Homework

Buy yourself a 3-ring binder and start keeping notes like you’ve got a final exam coming up in a few weeks! In your binder you will record your observations, your thoughts, keep a copy of our Internet Marketing Manual handy, sketch out your link strucutres, store printouts of your SEO reports generated by tracking software, and more. If you don’t write down what you’re doing or how your doing it, you’re flying blind!

5. Enact Course Corrections

people wonder how I do so well in the Search Engines. They think I’m some sort of boy-genius that cracked the super-secret Google algorithm. I’m sorry to burst thier bubble, but the real trick to getting to top spots is constant course correction (making LOTS of mistakes and learning from them!). I am always searching the net for Internet Marketing discussion boards and analyzing high ranking pages to figure out how to improve my own sites. Once I find a new ‘trick’, I try it out – not knowing in advance if it will work or not. Over the course of several years, I’ve be able to scratch and claw my way to the top. It was (and still is) a journey and requires attention, intrigue, and curiosity. Rome was not built overnight, and niether is search engine marketing.

Just like anything else that you want, you have to be consistent and work hard at it. Life has its own rewards and so does proper internet marketing.

Don’t You Want To Catch Google Spiders? (sweetbusinesses.com)
SEO Happens To Be A Very Important Internet Marketing Strategy (ronmedlin.com)
Link Building For SEO (ronmedlin.com)
Obtaining the Best SEO with Article Marketing (webmanmarketing.com)
Why SEO is Important in Internet Marketing (slideshare.net)
5 Useful Search Engine Optimization Tips (tlmarketing.net)

Tags: Google, Marketing strategy, PageRank, search engine, search engine optimization, Web Design and Development, Web search engine, Website

Don’t You Want To Catch Google Spiders?

Feb 16

Posted by Teasastips in SEO, keywords | 3 Comments

: Image via Wikipedia

Todays Guest Post is by Patrick Oborn, VP of Marketing at Commission River.

Keyword Density

By Patrick Oborn

When a Google spider comes across your page, one of the main things it is looking for is the total number of words you use (in visible text) and the keywords relating to your web page; or keyword density. In the early days of the internet, webmasters used to fill their pages up with keywords, repeating them over and over and over again, to try to get top search engine positions. Google and the other search engines wised up to this tactic not long after, and created ’spam’ filters, or thresholds, to eliminate sites from their index that violated these limitations. This eliminated a lot of jokers from the playing field and cleared the way for people willing to work and author genuine content to gain ground in the rankings.

OPTIMUM KEYWORD DENSITY

When you author content for your web site, including press releases, help articles, industry analysis, etc. you need to keep keyword density in the back of your mind. You are writing a ‘mad lib’ around your keyword, making sure that you follow these general guidelines:

Use your keyword 1-2 times for every 100 words
Space the keywords out evenly in your text.
Don’t use the keyword twice in the same sentence
Use your keyword in the ‘ALT’ tags of your graphics
Spell-check the viewable text of your web page – Google most likely deducts relevancy points for poorly written content.

These guidelines will give you the ground rules by which you can create quality content that Google will ‘like’, which is the key to increasing your PageRank and ultimately, your ranking in Google.

Here are some keyword optimized examples:

Is it time to look for T1 service? Many people are confused when they consider whether to upgrade from DSL or not. There are several factors to consider when examining your current DSL connection and the possibility of replacing it. For many people the biggest factor is reliability and if reliability is critical to the applications you run over your connection you should seriously consider replacing your DSL connection with a T1 (also known as a DS1). DSL is a quick and cost effective method of acquiring high speed bandwidth however it is not intended to support commercial applications or large numbers of users as are T1 service connections.

Word Count: 113 Words
Keyword Occurrences: 2
Keyword Density: 2/113 (1.8%)

T1 pricing has come down dramatically over the past few years as more telecommunications companies are fighting for a place in a smaller market. While many service providers did have room to lose margin, many have come dangerously close to the edge of selling circuits at a loss with overaggressive pricing and incentives. It seems that in the race to the bottom many providers failed to learn the lesson that selling at a loss does not create a long lasting and healthy company no matter how many circuits or widgets you sell. Many companies selling at a loss have already been in bankruptcy and look like they will repeat this exercise as they did not learn from their first go around. In basic terms, solvency of the T1 internet service provider should be a consideration over T1 pricing when looking at great bargains.

Word Count: 148 Words
Keyword Occurrences: 2
Keyword Density: 2/148 (1.4%)

Strategies for Optimizing Your Website and Achieving Number One Rankings (ronmedlin.com)
List of 17+ SEO and Webmaster tools (techmadly.com)
SEO Tools and Functioning of SEO (mt-soft.com.ar)
Five Areas to Focus On for Effective SEO Copywriting (copyblogger.com)
Without Traffic Your Content Doesn’t Get Read (buildabetterblog.com)

Tags: Google, keyword density, PageRank, search engine, Web Design and Development, Web page, Web search engine, Website

Short And Sweet: An SEO Primer

Feb 8

Posted by Teasastips in social media | No Comments

: Image via Wikipedia

SEO tools

Search Engine optimization is of two kinds, Organic and Mechanical. Organic SEO depends on manual or natural ways of optimizing a website and takes more time resulting in long lasting results. Mechanical SEO use software i.e. seo tools to optimize a website. It takes less time but results have a shorter shelf life.

SEO tools are numerous. They are available for keyword verification checking and suggestions, link popularity checks, meta tag optimization, search saturation checking, back link building, search engine ranking etc.

The seo tools are being extensively used today to optimize websites. In the fiercely competitive industries it is very important to be on top of Google, Yahoo or any other search engine rankings to tap targeted audience. This greatly helps to sustain, grow and expand your business through your website.

Each category of seo tools in turn has number of software developed by different companies. It is relevant to know which are good before you embark upon using one. Almost all of them have demo versions available for free download. You can always try them out before narrowing your options and buying the best. Remember, SEO tools are only tools; one should use them with a lot of prudence lest the search engines black list you.

Benefits of SEO (ronmedlin.com)
SEO Mistakes to Avoid (suescaletta.com)
Bing Can Be Dominated With Top SEO Software Systems (marketingonlineinternet.com)
Top 10 Seo Mistakes And How To Correct Them (slideshare.net)

Tags: Add new tag, Google, Meta element, Methods of website linking, Optimization, search engine optimization, Web search engine, Website, yahoo

Your Copy Sucks, And Your Traffic Stinks!

Jan 29

Posted by Teasastips in SEO, copywriting, internet marketing | 2 Comments

How to make your copy sing to the visitors of your site...

One of the most important reasons as to why copywriting for the web is different is that the mindset of those who are going to be reading it is different. More often than not, most web pages will be found via a search engine. This is very significant, as it means that the person reading your site has been looking either for you or someone like you. So that puts them in control. This is because they will be focused on finding a particular product, service or piece of information. So anyone visiting your site for the first time and has found it via a search engine will have a few questions in mind. “Have I come to the right place?” also “Will I find what I’m looking for at this page or site?” Finally, they would be asking themselves “Do I feel able that I can complete the task at this point?”

So what is vital is that you answer these questions in both your headline, and any sub-headlines you may have. It needs to be able to secure a response from this first time visitor immediately. In order for this to happen, your writing needs to provide answers so that the visitor knows exactly what they are looking for. What is important when writing any copy for the web is that you reassure any visitors that they are in the right place, and that they should continue to read on.

Why Every Visitor Counts

If you fail to plan, then you are likely to fail in your endeavor of producing great copy. If you wish to achieve your goals, it is important to gather all the facts. First, you should anticipate the users’ of your sites questions. Normally, there are four questions that a user will have that will need to be answered.

1. What am I doing here?

2. How do I do it?

3. What is in it for me?

4. Where do I go from here?

So if your site’s design and navigation can not provide an obvious answer to these questions, then you should look at using copy in order to explain them. It is important that the answers to these questions should be obvious to all your users, and not just those visiting your site for the first time.

What is important to remember is that half the visitors to a site will not try to bother with working things out for themselves, and the other half may not even succeed.

Next, when planning, focus on your core audience. Remember, you will not be able to reach everyone, so make sure that the copy you produce addresses your site’s most important visitors directly. So, spend time explaining what the site can do for them in particular. If you want to make it more effective, then do not use words which would only be looked at by people you do not need.

However, if you are targeting more than one type of visitor to your site, then make sure that you can direct them to different pages. What you should remember is that a visitor will go somewhere else if they do not feel your site has something of value to offer to them in particular. So when providing them with facts, let the facts speak for themselves.

5 Tips For Starting A Web Based Business (slideshare.net)
What Is SEO Copywriting for? (ronmedlin.com)
Top Tips to improve search rankings (strivepr.com)
Discover How To Increase Website Traffic Now! (ronmedlin.com)
Keep Your Website Visitors Coming Back (lazerpromotions.com)

Tags: Add new tag, copywriting, Design, Information, search engine optimization, Web page, Web search engine, Website, World Wide Web

Are Twitter and Facebook Links Any Good?

Jan 20

Posted by Teasastips in SEO, social networking, twitter | 12 Comments

: Image by PubCon via CrunchBase

By that I mean, the no-follow aspect of Twitter and Facebook. Links from Twitter and Facebook are treated the same as any other link. If it is a reputable link, then it will gain you some link juice. However, the issue comes where some profiles on social networks are not public. If your profile on Facebook is not public, and can not be crawled by the search engines, then definitely you are not getting any link juice from it.

However, if your profile is public and the search engines can crawl your profile, then your links can be used to assist in the backlink building for your site.

Here is a video produced by Google’s Matt Cutts (with a new hair cut) explaining Twitter, Facebook links as well as .edu and .gov backlinks.

Do You Still Care About .Gov or .Edu Links? (marketingpilgrim.com)
How does Google rate links from Facebook and Twitter? Another good reason to have a Facebook Page (krishnade.com)
Google Social Search (bruceclay.com.au)
What’s a Tweet Worth? – and other musings (webmetricsguru.com)
Want To Be Found By Bing? (sweetbusinesses.com)

Tags: Add new tag, facebook, Google, Matt Cutts, search, search engine optimization, social network, twitter, Web search engine

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Posts Tagged Web search engine

Proper Internet Marketing Has Its Own Rewards

Don’t You Want To Catch Google Spiders?

Todays Guest Post is by Patrick Oborn, VP of Marketing at Commission River.

Keyword Density

Your Copy Sucks, And Your Traffic Stinks!

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